It was a Saturday in January. We were only slightly caffeinated, but we put the coffee aside and rose to the challenge of sharing our ideas on how to make the digital world more human.
For those of you who are not familiar with this topic, we start by questioning the norms of website navigation. Then, we move into exploring how to have an organic conversation with customers through your website. Finally, we introduce the audience to our method for Designing Website Navigation using Customer Intentions.
The talk aims to inspire and inform how to build more meaningful conversations with customers through digital spaces. These conversations are the bridges between what customers want and what our businesses provide.
For a business, these conversations are valuable because they help create loyal customers who return again and again without additional marketing spend.
For customers, these conversations are significant because they create feelings of autonomy and competence as they traverse business websites. These feelings are innately human characteristics that empower customers, allowing technology to work for them, and not the other way around.
We are delighted to share these ideas with curious and passionate people like yourself. We also enjoy hearing what you think of them.
If you have questions or comments, send them our way. We’d love to keep the conversation on customer intentions going!