CX by Design

Empowering you to create meaningful customer connections.

How do we innovate?

How do we innovate? 2560 1521 Diana Sonis

In Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Part 2 focused on how to understand your customers. Here, in…

read more

How do we understand our customers?

How do we understand our customers? 2560 1707 Diana Sonis

In Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Here, in Part 2, we’ll talk about how to understand your…

read more

How do we train our teams to think with a customer-centric mindset?

How do we train our teams to think with a customer-centric mindset? 2400 2149 Diana Sonis

We field a lot of strategic and tactical customer experience (CX) and user experience (UX) questions. Sometimes they’re from perspective or existing clients; sometimes from colleagues at conferences probing deeper…

read more

Event Replay: Forget the Trail of Breadcrumbs

Event Replay: Forget the Trail of Breadcrumbs 2560 1791 Lis Hubert

Last October, we announced an upcoming webinar for Interact Global 2021. The webinar was the latest in our series on using customer intentions to design more human businesses and experiences.…

read more

Case Study: Human-Centered Design, Empathy, & MVP Training for Helpshift

Case Study: Human-Centered Design, Empathy, & MVP Training for Helpshift 2560 1376 Lis Hubert

If you subscribe to our monthly newsletters, you know we’ve had the privilege of working with loads of interesting and impactful clients. One such client is Helpshift, a mobile-first customer…

read more

Case Study: Website Concept, Structure, & User Experience Optimization for Proud Moments

Case Study: Website Concept, Structure, & User Experience Optimization for Proud Moments 2560 1707 Diana Sonis

As the pandemic unfolded across the globe, we started work on an engagement that was a wonderful mix of personal and professional interests. Partnering with a team of terrific professionals…

read more

Event Replay: Designing Complex Website Navigation UX San Antonio

Event Replay: Designing Complex Website Navigation UX San Antonio 2560 1707 Diana Sonis

Back in early September, we announced an upcoming webinar for UX San Antonio on how to create human-centered business solutions by designing complex website navigation around customer intentions. It’s a…

read more

Why Customer Intentions Matter for Business

Why Customer Intentions Matter for Business 2560 1709 Diana Sonis

Designing software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…

read more

Are You Using Technology as a Band-aid?

Are You Using Technology as a Band-aid? 1707 2560 Lis Hubert

One of the challenges of solving business problems (or any problems) involves looking for a quick fix. This is what many businesses do as opposed to examining the problem, internalizing…

read more

Technology Has to Serve Humans

Technology Has to Serve Humans 2048 2560 Lis Hubert

What is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was…

read more