CX by Design

Our latest thinking on how you can create meaningful customer connections.

The CX by Design Process: Days 1–10: Defining the Problem

The CX by Design Process: Days 1–10: Defining the Problem 2000 600 Lis Hubert

We’ve talked about why clients call us in and what our process entails. At this point, we’ve had a preliminary consultation with our new client. Now we’re having our first…

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CX 101: What is human-centered design?

CX 101: What is human-centered design? 2000 600 Diana Sonis

In our last article, we said that CX and UX follow the principles of human-centered design (HCD). You’ve probably heard quite a lot about businesses “being human-centric” or “taking a…

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Retail Optimization: 5 Steps to Better Store Operations

Retail Optimization: 5 Steps to Better Store Operations 2000 600 Diana Sonis

Retail stores throughout the world face tough competition, tight margins, and a rapidly evolving industry. In this article, we examine how retail optimization can improve store operations and reduce costs…

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10 Questions with Lis Hubert

10 Questions with Lis Hubert 2560 1707 Diana Sonis

1. What’s your role in CX by Design? I am one of the founding partners. Along with Diana, I’m responsible for the business operations. But more importantly (and more fun!),…

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The CX by Design process:
Day 0 – Questioning the customer journey

The CX by Design process:
Day 0 – Questioning the customer journey
1600 889 Diana Sonis

Our first article in this series was a high-level overview of the CX by Design process. From here on out, we’re going to take a detailed look at each stage…

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10 Questions with Diana Sonis

10 Questions with Diana Sonis 2560 1707 Lis Hubert

1. What’s your role in CX by Design? I’m one of the founding partners here at CX by Design. Depending on the day, that could mean I’m fulfilling many roles.…

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CX 101
CX vs. UX

CX 101
CX vs. UX
1600 889 Lis Hubert

Previously in this series, we’ve answered the questions “What is CX?” and “What is UX?”. However, many professionals get CX and UX confused; some people even think they’re basically interchangeable.…

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CX 101: What is UX?

CX 101: What is UX? 2560 1945 Diana Sonis

CX. DX. EX. UX. The business world is awash with Xs, and we’re not even counting the social media platform formerly known as Twitter. These Xs are all about experience:…

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CX 101: What is CX?

CX 101: What is CX? 2560 1696 Lis Hubert

Welcome to the series CX 101, where we answer common questions about Customer Experience and how it fits into your organization. Caring about the customer experience isn’t new; it’s been…

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The CX by Design Process: How We Work

The CX by Design Process: How We Work 1200 800 Lis Hubert

One of the first things people ask us about the CX process is “How does it work?”. We get this question from prospective clients, business contacts, and basically anyone who…

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