In Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Part 2 focused on how to understand your customers. Here, in…
read moreIn Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Here, in Part 2, we’ll talk about how to understand your…
read moreWe field a lot of strategic and tactical customer experience (CX) and user experience (UX) questions. Sometimes they’re from perspective or existing clients; sometimes from colleagues at conferences probing deeper…
read moreLast October, we announced an upcoming webinar for Interact Global 2021. The webinar was the latest in our series on using customer intentions to design more human businesses and experiences.…
read moreIf you subscribe to our monthly newsletters, you know we’ve had the privilege of working with loads of interesting and impactful clients. One such client is Helpshift, a mobile-first customer…
read moreAs the pandemic unfolded across the globe, we started work on an engagement that was a wonderful mix of personal and professional interests. Partnering with a team of terrific professionals…
read moreBack in early September, we announced an upcoming webinar for UX San Antonio on how to create human-centered business solutions by designing complex website navigation around customer intentions. It’s a…
read moreDesigning software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…
read moreOne of the challenges of solving business problems (or any problems) involves looking for a quick fix. This is what many businesses do as opposed to examining the problem, internalizing…
read moreWhat is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was…
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