If you subscribe to our monthly newsletters, you know we’ve had the privilege of working with loads of interesting and impactful clients. One such client is Helpshift, a mobile-first customer…
read moreAs the pandemic unfolded across the globe, we started work on an engagement that was a wonderful mix of personal and professional interests. Partnering with a team of terrific professionals…
read moreDesigning software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…
read moreIt was a Saturday in January. We were only slightly caffeinated, but we put the coffee aside and rose to the challenge of sharing our ideas on how to make…
read moreWe’ve talked at length about how Designing for Customer Intentions (especially when Designing Complex Navigation) helps digital spaces have more meaningful, organic conversations with customers. Designing for customer intentions starts…
read moreThink about website navigation differently. It’s not about “the navigation bar,” or that “hamburger menu.” It’s also not about your departments, lines of business, or company politics. Frankly, it’s not…
read moreYou can’t scale the human side of your business if your website isn’t set up to have an organic conversation with your customers. An “organic conversation” in this context can be…
read moreWebsite navigation is a ubiquitous concept today. Customers expect to find whatever they’re looking for through the links at the top of the “homepage” or in the “hamburger” menu. Frustration…
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