Posts By :

Lis Hubert

The Most Overlooked Steps of Empathy

The Most Overlooked Steps of Empathy 2560 1707 Lis Hubert

What are the most overlooked steps of empathy? Let’s start with a story. Imagine this. A marketing leader and 4 other team members are in a meeting discussing what they…

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What You Can Do Right Now to Be Human-Centered

What You Can Do Right Now to Be Human-Centered 2560 1707 Lis Hubert

Featured Resource Human-Centered principles and the HCD framework are powerful assets for any business. Not only can businesses utilize these resources to ensure their products and services meet customer needs,…

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The Importance of Making Meaningful Business

The Importance of Making Meaningful Business 2560 1707 Lis Hubert

Can a business bring greater meaning to your life? Think about it. Has there ever been a product, service, or company that has enriched your life and the lives of…

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Getting Your Company on the Path to Systemic Innovation

Getting Your Company on the Path to Systemic Innovation 3064 2043 Lis Hubert

You may have heard us mention the term systemic innovation a time or two. We define systemic innovation as: A non-siloed, iterative innovation process practiced by ALL people within the…

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Active Listening & Customer Research: What Not to Do

Active Listening & Customer Research: What Not to Do 798 532 Lis Hubert

In our series on Active Listening, we’ve not only introduced what Active Listening is, but we’ve provided a practical introduction to utilizing the method in customer research. In the latter…

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Active Listening & Customer Research: A Practical Introduction

Active Listening & Customer Research: A Practical Introduction 1910 1276 Lis Hubert

The last piece in this series provided a conceptual look at how to practice active listening when facilitating customer interviews. Our advice was to “simply be present”; though anyone who’s…

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Are You Listening?

Are You Listening? 798 532 Lis Hubert

It’s been mentioned time [1] and again [2] that Active Listening is a key component to exercising empathy. Further, we all know by now that empathy is a main focus…

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How Long Does It Take to Get Started with a Design Thinking Partner

How Long Does It Take to Get Started with a Design Thinking Partner 2678 1785 Lis Hubert

You’ve done your research, and you know the best way to generate and test ideas for innovation is to take the human-centric approach Design Thinking brings. You’re ready to find…

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One Failure at a Time

One Failure at a Time 3000 2000 Lis Hubert

Have you ever really, truly failed at something? What I mean to ask is, have you ever tried something hoping to get a result that you never even came close…

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What If You Pushed Aside Doubt?

What If You Pushed Aside Doubt? 5322 3553 Lis Hubert

The ethos “There is no such thing as failure” is not new, but when was the last time you, or your team, actually practiced it? Sure, embracing it too tightly…

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