Human Centered Design

Event Replay: Designing Complex Website Navigation UX San Antonio

Event Replay: Designing Complex Website Navigation UX San Antonio 2560 1707 Diana Sonis

Back in early September, we announced an upcoming webinar for UX San Antonio on how to create human-centered business solutions by designing complex website navigation around customer intentions. It’s a…

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Forget the Trail of Breadcrumbs – Interact Global 2021

Forget the Trail of Breadcrumbs – Interact Global 2021 1920 2560 Lis Hubert

Upcoming FREE event: Interact Global, October 2021 We’re passionate about helping businesses design products and systems that exceed customer expectations. An often overlooked aspect of products and systems that contributes…

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Event Replay – Service Design & Kano Models: Firecat First Fridays

Event Replay – Service Design & Kano Models: Firecat First Fridays 2560 1696 Lis Hubert

In early September, we announced our upcoming Firecat First Friday session, Service Design & Kano models. Several weeks have passed, and we’re delighted to report that the event was a…

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Designing Complex Website Navigation: UX San Antonio

Designing Complex Website Navigation: UX San Antonio 2560 1707 Lis Hubert

Upcoming FREE event: Designing Complex Website Navigation, UX San Antonio, September 2021 Our mission is to create human-centered business solutions. One of the main techniques we use to execute this…

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Service Design & Kano Models: Firecat First Fridays

Service Design & Kano Models: Firecat First Fridays 2560 1707 Lis Hubert

Upcoming FREE event: Firecat First Friday, September 2021 Last year a client approached us with a wicked problem: How could they align their cross-platform customer service experience to promote customer…

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Innovation Through Iteration

Innovation Through Iteration 2560 1625 Diana Sonis

Innovation in companies is tricky. There are rarely brand new ideas. What we often deal with are old ideas with a new twist. Knowing this,  we see the best results…

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Adopting a beginner’s mindset as an experienced employee

Adopting a beginner’s mindset as an experienced employee 2560 1940 Diana Sonis

We work with many established businesses full of well-meaning people who want to innovate. But, they’re stuck.  This “stuck-ness” comes from knowing the product/service/process too well. Having developed the institutional…

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Designing Navigation with Customer Intentions – UX Camp Winter 2021

Designing Navigation with Customer Intentions – UX Camp Winter 2021 150 150 Lis Hubert

It was a Saturday in January. We were only slightly caffeinated, but we put the coffee aside and rose to the challenge of sharing our ideas on how to make…

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Designing Complex Navigation – FREE Webinar

Designing Complex Navigation – FREE Webinar 150 150 Lis Hubert

We’ve talked at length about how Designing for Customer Intentions (especially when Designing Complex Navigation) helps digital spaces have more meaningful, organic conversations with customers. Designing for customer intentions starts…

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Designing Website Navigation For Customer Intentions

Designing Website Navigation For Customer Intentions 2560 1707 Diana Sonis

Think about website navigation differently.  It’s not about “the navigation bar,” or that “hamburger menu.” It’s also not about your departments, lines of business, or company politics. Frankly, it’s not…

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