Meaningful Business

Innovation Through Iteration

Innovation Through Iteration 2560 1625 Diana Sonis

Innovation in companies is tricky. There are rarely brand new ideas. What we often deal with are old ideas with a new twist. Knowing this,  we see the best results…

read more

Adopting a beginner’s mindset as an experienced employee

Adopting a beginner’s mindset as an experienced employee 2560 1940 Diana Sonis

We work with many established businesses full of well-meaning people who want to innovate. But, they’re stuck.  This “stuck-ness” comes from knowing the product/service/process too well. Having developed the institutional…

read more

Competitive Analysis the Right Way

Competitive Analysis the Right Way 2560 1920 Diana Sonis

Competitive analysis is a staple, routine activity of business. People seem to believe that innovation sits somewhere between indiscriminately borrowing competitors’ ideas and stealing their best experience features, without regard…

read more

Designing Navigation with Customer Intentions – UX Camp Winter 2021

Designing Navigation with Customer Intentions – UX Camp Winter 2021 150 150 Lis Hubert

It was a Saturday in January. We were only slightly caffeinated, but we put the coffee aside and rose to the challenge of sharing our ideas on how to make…

read more

Why Your Business Needs a Shared, Customer-First Language

Why Your Business Needs a Shared, Customer-First Language 2560 1707 Lis Hubert

One question we hear often, especially during times of crisis, is: What is the one human-centered practice I can implement in my organization now to create the most impact? With…

read more

How To Be (or Become) Human-Centered in a Crisis

How To Be (or Become) Human-Centered in a Crisis 2560 1707 Diana Sonis

Originally, this was meant to be a different post. We wanted to celebrate companies that matter to our daily lives; those meaningful, human-centered businesses that make an impact in their…

read more

Being Human-Centered to Fortify Your Business

Being Human-Centered to Fortify Your Business 2560 1707 Lis Hubert

It’s no secret that your business contributes to the world beyond just servicing your customers. At no time has this reality been more evident than during the current coronavirus pandemic.…

read more

Create a Human-Centered Business in 2020

Create a Human-Centered Business in 2020 2560 1707 Diana Sonis

There is a food store in the U.S. that is so popular the checkout lines often wrap around the store, spilling onto the street. The company doesn’t do much marketing,…

read more

The Importance of Making Meaningful Business

The Importance of Making Meaningful Business 2560 1707 Lis Hubert

Can a business bring greater meaning to your life? Think about it. Has there ever been a product, service, or company that has enriched your life and the lives of…

read more

Get in touch

    Let's Work Together