Information Architecture

Forget the Trail of Breadcrumbs – Interact Global 2021

Forget the Trail of Breadcrumbs – Interact Global 2021 1920 2560 Lis Hubert

Upcoming FREE event: Interact Global, October 2021 We’re passionate about helping businesses design products and systems that exceed customer expectations. An often overlooked aspect of products and systems that contributes…

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Designing Complex Website Navigation: UX San Antonio

Designing Complex Website Navigation: UX San Antonio 2560 1707 Lis Hubert

Upcoming FREE event: Designing Complex Website Navigation, UX San Antonio, September 2021 Our mission is to create human-centered business solutions. One of the main techniques we use to execute this…

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Designing Navigation with Customer Intentions – UX Camp Winter 2021

Designing Navigation with Customer Intentions – UX Camp Winter 2021 150 150 Lis Hubert

It was a Saturday in January. We were only slightly caffeinated, but we put the coffee aside and rose to the challenge of sharing our ideas on how to make…

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Designing Complex Navigation – FREE Webinar

Designing Complex Navigation – FREE Webinar 150 150 Lis Hubert

We’ve talked at length about how Designing for Customer Intentions (especially when Designing Complex Navigation) helps digital spaces have more meaningful, organic conversations with customers. Designing for customer intentions starts…

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Designing Website Navigation For Customer Intentions

Designing Website Navigation For Customer Intentions 2560 1707 Diana Sonis

Think about website navigation differently.  It’s not about “the navigation bar,” or that “hamburger menu.” It’s also not about your departments, lines of business, or company politics. Frankly, it’s not…

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How To Talk With Customers Through Your Website

How To Talk With Customers Through Your Website 2560 1707 Diana Sonis

You can’t scale the human side of your business if your website isn’t set up to have an organic conversation with your customers. An “organic conversation” in this context can be…

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What Is Website Navigation?

What Is Website Navigation? 2560 1920 Diana Sonis

Website navigation is a ubiquitous concept today. Customers expect to find whatever they’re looking for through the links at the top of the “homepage” or in the “hamburger” menu. Frustration…

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