CX by Design

Our latest thinking on how you can create meaningful customer connections.
  • Diana Sonis

How do we train our teams to think with a customer-centric mindset?
How do we train our teams to think with a customer-centric mindset? 2400 2149 Diana Sonis

We field a lot of strategic and tactical customer experience (CX) and user experience (UX) questions. Sometimes they’re from perspective or existing clients; sometimes from colleagues at conferences probing deeper…

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  • Lis Hubert

Event Replay: Forget the Trail of Breadcrumbs
Event Replay: Forget the Trail of Breadcrumbs 2560 1791 Lis Hubert

Last October, we announced an upcoming webinar for Interact Global 2021. The webinar was the latest in our series on using customer intentions to design more human businesses and experiences.…

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  • Lis Hubert

Case Study: Human-Centered Design, Empathy, & MVP Training for Helpshift
Case Study: Human-Centered Design, Empathy, & MVP Training for Helpshift 2560 1376 Lis Hubert

If you subscribe to our monthly newsletters, you know we’ve had the privilege of working with loads of interesting and impactful clients. One such client is Helpshift, a mobile-first customer…

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  • Diana Sonis

Case Study: Website Concept, Structure, & User Experience Optimization for Proud Moments
Case Study: Website Concept, Structure, & User Experience Optimization for Proud Moments 2560 1707 Diana Sonis

As the pandemic unfolded across the globe, we started work on an engagement that was a wonderful mix of personal and professional interests. Partnering with a team of terrific professionals…

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  • Diana Sonis

Event Replay: Designing Complex Website Navigation UX San Antonio
Event Replay: Designing Complex Website Navigation UX San Antonio 2560 1707 Diana Sonis

Back in early September, we announced an upcoming webinar for UX San Antonio on how to create human-centered business solutions by designing complex website navigation around customer intentions. It’s a…

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  • Diana Sonis

Why Customer Intentions Matter for Business
Why Customer Intentions Matter for Business 2560 1709 Diana Sonis

Designing software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…

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  • Lis Hubert

Are You Using Technology as a Band-aid?
Are You Using Technology as a Band-aid? 1707 2560 Lis Hubert

One of the challenges of solving business problems (or any problems) involves looking for a quick fix. This is what many businesses do as opposed to examining the problem, internalizing…

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  • Lis Hubert

Technology Has to Serve Humans
Technology Has to Serve Humans 2048 2560 Lis Hubert

What is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was…

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  • Lis Hubert

Forget the Trail of Breadcrumbs – Interact Global 2021
Forget the Trail of Breadcrumbs – Interact Global 2021 1920 2560 Lis Hubert

Upcoming FREE event: Interact Global, October 2021 We’re passionate about helping businesses design products and systems that exceed customer expectations. An often overlooked aspect of products and systems that contributes…

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  • Lis Hubert

Who Does Your Technology Serve?
Who Does Your Technology Serve? 2560 1707 Lis Hubert

The dark side of technology is not a new topic. There are a myriad of books, articles, shows, and movies with a range of dystopian ideas. These ideas are usually…

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