CX by Design

Our latest thinking on how you can create meaningful customer connections.
  • Diana Sonis

Selling Design Thinking To Management: Metrics for your pitch.
Selling Design Thinking To Management: Metrics for your pitch. 5472 3648 Diana Sonis

In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of…

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  • Diana Sonis

Selling Design Thinking to Management: What worked for us
Selling Design Thinking to Management: What worked for us 5472 3648 Diana Sonis

Getting executives on board with design thinking can be an exercise in patience. Think of it as teaching a class. How would you explain to a classroom full of five…

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  • Diana Sonis

Selling Design Thinking to Management: Where to start.
Selling Design Thinking to Management: Where to start. 5472 3648 Diana Sonis

“Design Thinking’ what? I can’t draw.” If you’ve ever tried explaining design thinking to executives, you’ve probably heard some version of this. Drawing abilities aside, in some ways “design thinking”…

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  • Diana Sonis

Design Thinking IRL: The education initiative
Design Thinking IRL: The education initiative 4898 3265 Diana Sonis

You’ve probably heard that our education system may or may not prepare future leaders, mainly because it may or may not prepare our kids for real life. This is an…

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  • Lis Hubert

One Failure at a Time
One Failure at a Time 3000 2000 Lis Hubert

Have you ever really, truly failed at something? What I mean to ask is, have you ever tried something hoping to get a result that you never even came close…

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  • Lis Hubert

What If You Pushed Doubt Aside?
What If You Pushed Doubt Aside? 5322 3553 Lis Hubert

The ethos “There is no such thing as failure” is not new, but when was the last time you, or your team, actually practiced it? Sure, embracing it too tightly…

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  • Lis Hubert

Don’t Forget to Fail
Don’t Forget to Fail 4823 3648 Lis Hubert

Many a business person has been inspired by the story of Spanx founder, Sara Blakely [1]. After-all, she IS a self-made billionaire whose passion and perseverance have chiseled out one of…

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  • Lis Hubert

Using Design Thinking to Improve Brainstorming
Using Design Thinking to Improve Brainstorming 4240 2832 Lis Hubert

A few weeks ago, I came upon an article from my alma mater, entitled ‘Thirty Ideas Are Better Than One’. Given that Design Thinking and idea generation was on my…

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  • Diana Sonis

Choosing a Great Design Thinking Partner
Choosing a Great Design Thinking Partner 999 669 Diana Sonis

So you’re looking for someone to guide you and your team through the Design Thinking process. There are thousands of consultants out there, offering various takes on the process and…

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