What is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was…
read moreUpcoming FREE event: Interact Global, October 2021 We’re passionate about helping businesses design products and systems that exceed customer expectations. An often overlooked aspect of products and systems that contributes…
read moreThe dark side of technology is not a new topic. There are a myriad of books, articles, shows, and movies with a range of dystopian ideas. These ideas are usually…
read moreIn early September, we announced our upcoming Firecat First Friday session, Service Design & Kano models. Several weeks have passed, and we’re delighted to report that the event was a…
read moreUpcoming FREE event: Designing Complex Website Navigation, UX San Antonio, September 2021 Our mission is to create human-centered business solutions. One of the main techniques we use to execute this…
read moreUpcoming FREE event: Firecat First Friday, September 2021 Last year a client approached us with a wicked problem: How could they align their cross-platform customer service experience to promote customer…
read moreInnovation in companies is tricky. There are rarely brand new ideas. What we often deal with are old ideas with a new twist. Knowing this, we see the best results…
read moreWe work with many established businesses full of well-meaning people who want to innovate. But, they’re stuck. This “stuck-ness” comes from knowing the product/service/process too well. Having developed the institutional…
read moreCompetitive analysis is a staple, routine activity of business. People seem to believe that innovation sits somewhere between indiscriminately borrowing competitors’ ideas and stealing their best experience features, without regard…
read moreUpcoming event: Collaborate Virtual 2021 When the organizers of Collaborate Virtual, a free event celebrating the art of collaboration in design, asked us if we’d be interested in speaking at…
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