CX by Design

Our latest thinking on how you can create meaningful customer connections.
  • Diana Sonis

Event Replay: Designing Complex Website Navigation UX San Antonio
Event Replay: Designing Complex Website Navigation UX San Antonio 2560 1707 Diana Sonis

Back in early September, we announced an upcoming webinar for UX San Antonio on how to create human-centered business solutions by designing complex website navigation around customer intentions. It’s a…

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  • Diana Sonis

Why Customer Intentions Matter for Business
Why Customer Intentions Matter for Business 2560 1709 Diana Sonis

Designing software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…

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  • Lis Hubert

Are You Using Technology as a Band-aid?
Are You Using Technology as a Band-aid? 1707 2560 Lis Hubert

One of the challenges of solving business problems (or any problems) involves looking for a quick fix. This is what many businesses do as opposed to examining the problem, internalizing…

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  • Lis Hubert

Technology Has to Serve Humans
Technology Has to Serve Humans 2048 2560 Lis Hubert

What is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was…

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  • Lis Hubert

Forget the Trail of Breadcrumbs – Interact Global 2021
Forget the Trail of Breadcrumbs – Interact Global 2021 1920 2560 Lis Hubert

Upcoming FREE event: Interact Global, October 2021 We’re passionate about helping businesses design products and systems that exceed customer expectations. An often overlooked aspect of products and systems that contributes…

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  • Lis Hubert

Who Does Your Technology Serve?
Who Does Your Technology Serve? 2560 1707 Lis Hubert

The dark side of technology is not a new topic. There are a myriad of books, articles, shows, and movies with a range of dystopian ideas. These ideas are usually…

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  • Lis Hubert

Event Replay – Service Design & Kano Models: Firecat First Fridays
Event Replay – Service Design & Kano Models: Firecat First Fridays 2560 1696 Lis Hubert

In early September, we announced our upcoming Firecat First Friday session, Service Design & Kano models. Several weeks have passed, and we’re delighted to report that the event was a…

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  • Lis Hubert

Designing Complex Website Navigation: UX San Antonio
Designing Complex Website Navigation: UX San Antonio 2560 1707 Lis Hubert

Upcoming FREE event: Designing Complex Website Navigation, UX San Antonio, September 2021 Our mission is to create human-centered business solutions. One of the main techniques we use to execute this…

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  • Lis Hubert

Service Design & Kano Models: Firecat First Fridays
Service Design & Kano Models: Firecat First Fridays 2560 1707 Lis Hubert

Upcoming FREE event: Firecat First Friday, September 2021 Last year a client approached us with a wicked problem: How could they align their cross-platform customer service experience to promote customer…

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  • Diana Sonis

Innovation Through Iteration
Innovation Through Iteration 2560 1625 Diana Sonis

Innovation in companies is tricky. There are rarely brand new ideas. What we often deal with are old ideas with a new twist. Knowing this,  we see the best results…

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