CX by Design

Our latest thinking on how you can create meaningful customer connections.
  • Lis Hubert

Technology Has to Serve Humans
Technology Has to Serve Humans 2048 2560 Lis Hubert

What is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was…

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  • Lis Hubert

Forget the Trail of Breadcrumbs – Interact Global 2021
Forget the Trail of Breadcrumbs – Interact Global 2021 1920 2560 Lis Hubert

Upcoming FREE event: Interact Global, October 2021 We’re passionate about helping businesses design products and systems that exceed customer expectations. An often overlooked aspect of products and systems that contributes…

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  • Lis Hubert

Who Does Your Technology Serve?
Who Does Your Technology Serve? 2560 1707 Lis Hubert

The dark side of technology is not a new topic. There are a myriad of books, articles, shows, and movies with a range of dystopian ideas. These ideas are usually…

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  • Lis Hubert

Event Replay – Service Design & Kano Models: Firecat First Fridays
Event Replay – Service Design & Kano Models: Firecat First Fridays 2560 1696 Lis Hubert

In early September, we announced our upcoming Firecat First Friday session, Service Design & Kano models. Several weeks have passed, and we’re delighted to report that the event was a…

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  • Lis Hubert

Designing Complex Website Navigation: UX San Antonio
Designing Complex Website Navigation: UX San Antonio 2560 1707 Lis Hubert

Upcoming FREE event: Designing Complex Website Navigation, UX San Antonio, September 2021 Our mission is to create human-centered business solutions. One of the main techniques we use to execute this…

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  • Lis Hubert

Service Design & Kano Models: Firecat First Fridays
Service Design & Kano Models: Firecat First Fridays 2560 1707 Lis Hubert

Upcoming FREE event: Firecat First Friday, September 2021 Last year a client approached us with a wicked problem: How could they align their cross-platform customer service experience to promote customer…

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  • Lis Hubert

Honest Collaboration: Collaborating when things get real
Honest Collaboration: Collaborating when things get real 2560 1707 Lis Hubert

Upcoming event: Collaborate Virtual 2021 When the organizers of Collaborate Virtual, a free event celebrating the art of collaboration in design, asked us if we’d be interested in speaking at…

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  • Lis Hubert

Designing Navigation with Customer Intentions – UX Camp Winter 2021
Designing Navigation with Customer Intentions – UX Camp Winter 2021 150 150 Lis Hubert

It was a Saturday in January. We were only slightly caffeinated, but we put the coffee aside and rose to the challenge of sharing our ideas on how to make…

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  • Lis Hubert

Designing Complex Navigation – FREE Webinar
Designing Complex Navigation – FREE Webinar 150 150 Lis Hubert

We’ve talked at length about how Designing for Customer Intentions (especially when Designing Complex Navigation) helps digital spaces have more meaningful, organic conversations with customers. Designing for customer intentions starts…

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  • Lis Hubert

Establishing the Customer Experience: What Does it Mean For Your Business?
Establishing the Customer Experience: What Does it Mean For Your Business? 2560 1706 Lis Hubert

This is Part 3 in the Establishing the Customer Experience series. Part 1 discusses a holistic way to define Customer Experience. Part 2 touches on the elements that make up…

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