CX by Design

Empowering you to create meaningful customer connections.

Invention ≠ Innovation

Invention ≠ Innovation 4288 2848 Diana Sonis

We use a lot of words interchangeably in conversations. If we use something long enough to stand-in for something else, and if the difference is subtle enough, eventually people will…

read more

How Long Does It Take to Get Started with a Design Thinking Partner

How Long Does It Take to Get Started with a Design Thinking Partner 2678 1785 Lis Hubert

You’ve done your research, and you know the best way to generate and test ideas for innovation is to take the human-centric approach Design Thinking brings. You’re ready to find…

read more

Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking To Management: Metrics for your pitch. 5472 3648 Diana Sonis

In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of…

read more

Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: What worked for us 5472 3648 Diana Sonis

Getting executives on board with design thinking can be an exercise in patience. Think of it as teaching a class. How would you explain to a classroom full of five…

read more

Selling Design Thinking to Management: Where to start.

Selling Design Thinking to Management: Where to start. 5472 3648 Diana Sonis

“Design Thinking’ what? I can’t draw.” If you’ve ever tried explaining design thinking to executives, you’ve probably heard some version of this. Drawing abilities aside, in some ways “design thinking”…

read more

Design Thinking IRL: The education initiative

Design Thinking IRL: The education initiative 4898 3265 Diana Sonis

You’ve probably heard that our education system may or may not prepare future leaders, mainly because it may or may not prepare our kids for real life. This is an…

read more

One Failure at a Time

One Failure at a Time 3000 2000 Lis Hubert

Have you ever really, truly failed at something? What I mean to ask is, have you ever tried something hoping to get a result that you never even came close…

read more

What If You Pushed Aside Doubt?

What If You Pushed Aside Doubt? 5322 3553 Lis Hubert

The ethos “There is no such thing as failure” is not new, but when was the last time you, or your team, actually practiced it? Sure, embracing it too tightly…

read more

Don’t Forget to Fail

Don’t Forget to Fail 4823 3648 Lis Hubert

Many a business person has been inspired by the story of Spanx founder, Sara Blakely [1]. After-all, she IS a self-made billionaire whose passion and perseverance have chiseled out one of…

read more

Using Design Thinking to Improve Brainstorming

Using Design Thinking to Improve Brainstorming 4240 2832 Lis Hubert

A few weeks ago, I came upon an article from my alma mater, entitled ‘Thirty Ideas Are Better Than One’. Given that Design Thinking and idea generation was on my…

read more

Get in touch

Let's Work Together