CX by Design

Our latest thinking on how you can create meaningful customer connections.

Forget the Trail of Breadcrumbs – Interact Global 2021

Forget the Trail of Breadcrumbs – Interact Global 2021 1920 2560 Lis Hubert

Upcoming FREE event: Interact Global, October 2021 We’re passionate about helping businesses design products and systems that exceed customer expectations. An often overlooked aspect of products and systems that contributes…

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Who Does Your Technology Serve?

Who Does Your Technology Serve? 2560 1707 Lis Hubert

The dark side of technology is not a new topic. There are a myriad of books, articles, shows, and movies with a range of dystopian ideas. These ideas are usually…

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Event Replay – Service Design & Kano Models: Firecat First Fridays

Event Replay – Service Design & Kano Models: Firecat First Fridays 2560 1696 Lis Hubert

In early September, we announced our upcoming Firecat First Friday session, Service Design & Kano models. Several weeks have passed, and we’re delighted to report that the event was a…

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Designing Complex Website Navigation: UX San Antonio

Designing Complex Website Navigation: UX San Antonio 2560 1707 Lis Hubert

Upcoming FREE event: Designing Complex Website Navigation, UX San Antonio, September 2021 Our mission is to create human-centered business solutions. One of the main techniques we use to execute this…

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Service Design & Kano Models: Firecat First Fridays

Service Design & Kano Models: Firecat First Fridays 2560 1707 Lis Hubert

Upcoming FREE event: Firecat First Friday, September 2021 Last year a client approached us with a wicked problem: How could they align their cross-platform customer service experience to promote customer…

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Innovation Through Iteration

Innovation Through Iteration 2560 1625 Diana Sonis

Innovation in companies is tricky. There are rarely brand new ideas. What we often deal with are old ideas with a new twist. Knowing this,  we see the best results…

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Adopting a beginner’s mindset as an experienced employee

Adopting a beginner’s mindset as an experienced employee 2560 1940 Diana Sonis

We work with many established businesses full of well-meaning people who want to innovate. But, they’re stuck.  This “stuck-ness” comes from knowing the product/service/process too well. Having developed the institutional…

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Competitive Analysis the Right Way

Competitive Analysis the Right Way 2560 1920 Diana Sonis

Competitive analysis is a staple, routine activity of business. People seem to believe that innovation sits somewhere between indiscriminately borrowing competitors’ ideas and stealing their best experience features, without regard…

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Honest Collaboration: Collaborating when things get real

Honest Collaboration: Collaborating when things get real 2560 1707 Lis Hubert

Upcoming event: Collaborate Virtual 2021 When the organizers of Collaborate Virtual, a free event celebrating the art of collaboration in design, asked us if we’d be interested in speaking at…

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Designing Navigation with Customer Intentions – UX Camp Winter 2021

Designing Navigation with Customer Intentions – UX Camp Winter 2021 150 150 Lis Hubert

It was a Saturday in January. We were only slightly caffeinated, but we put the coffee aside and rose to the challenge of sharing our ideas on how to make…

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