CX by Design

Our latest thinking on how you can create meaningful customer connections.
  • Diana Sonis

How do we understand our customers?
How do we understand our customers? 2560 1707 Diana Sonis

In Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Here, in Part 2, we’ll talk about how to understand your…

read more
  • Diana Sonis

How do we train our teams to think with a customer-centric mindset?
How do we train our teams to think with a customer-centric mindset? 2400 2149 Diana Sonis

We field a lot of strategic and tactical customer experience (CX) and user experience (UX) questions. Sometimes they’re from perspective or existing clients; sometimes from colleagues at conferences probing deeper…

read more
  • Diana Sonis

Case Study: Website Concept, Structure, & User Experience Optimization for Proud Moments
Case Study: Website Concept, Structure, & User Experience Optimization for Proud Moments 2560 1707 Diana Sonis

As the pandemic unfolded across the globe, we started work on an engagement that was a wonderful mix of personal and professional interests. Partnering with a team of terrific professionals…

read more
  • Diana Sonis

Event Replay: Designing Complex Website Navigation UX San Antonio
Event Replay: Designing Complex Website Navigation UX San Antonio 2560 1707 Diana Sonis

Back in early September, we announced an upcoming webinar for UX San Antonio on how to create human-centered business solutions by designing complex website navigation around customer intentions. It’s a…

read more
  • Diana Sonis

Why Customer Intentions Matter for Business
Why Customer Intentions Matter for Business 2560 1709 Diana Sonis

Designing software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…

read more
  • Diana Sonis

Innovation Through Iteration
Innovation Through Iteration 2560 1625 Diana Sonis

Innovation in companies is tricky. There are rarely brand new ideas. What we often deal with are old ideas with a new twist. Knowing this,  we see the best results…

read more
  • Diana Sonis

Adopting a beginner’s mindset as an experienced employee
Adopting a beginner’s mindset as an experienced employee 2560 1940 Diana Sonis

We work with many established businesses full of well-meaning people who want to innovate. But, they’re stuck.  This “stuck-ness” comes from knowing the product/service/process too well. Having developed the institutional…

read more
  • Diana Sonis

Competitive Analysis the Right Way
Competitive Analysis the Right Way 2560 1920 Diana Sonis

Competitive analysis is a staple, routine activity of business. People seem to believe that innovation sits somewhere between indiscriminately borrowing competitors’ ideas and stealing their best experience features, without regard…

read more
  • Diana Sonis

Designing Website Navigation For Customer Intentions
Designing Website Navigation For Customer Intentions 2560 1707 Diana Sonis

Think about website navigation differently.  It’s not about “the navigation bar,” or that “hamburger menu.” It’s also not about your departments, lines of business, or company politics. Frankly, it’s not…

read more
  • Diana Sonis

How To Talk With Customers Through Your Website
How To Talk With Customers Through Your Website 2560 1707 Diana Sonis

You can’t scale the human side of your business if your website isn’t set up to have an organic conversation with your customers. An “organic conversation” in this context can be…

read more

We specialize in working with Retail, E-Commerce, and Health & Wellness teams.

Who We Are

Home
About
Services
Work
Ideas
Newsletter
FAQs
Contact

What We Do

CX Consulting Services
CX for E-Commerce
CX for Marketing Teams

Contact Us

Send us a message

LinkedIn

Get in touch

    Let's Work Together

    ©2024 CX by Design. All rights reserved. | Privacy Policy | Terms & Conditions

      Start Typing