Diana Sonis, Author at CX by Design

Diana Sonis
February 27, 2019

The Path to Innovation

The Path to Innovation https://cxby.design/wp-content/uploads/2019/08/matthew-ronder-seid-Oq7nmQnKiQQ-unsplash.jpg 5472 3648 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g February 27, 2019 January 15, 2020

“I don’t want innovation,” said no business… ever. Everyone wants it because innovation means growth, market share, sustainable profit, more valuable brand equity; in other words, life. It’s the botox…

Diana Sonis
February 13, 2019

Design Thinking ≠ Innovation

Design Thinking ≠ Innovation https://cxby.design/wp-content/uploads/2019/08/you-x-ventures-m2TU2gfqSeE-unsplash.png 1001 668 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g February 13, 2019 January 15, 2020

Design thinking does not guarantee innovation. It’s a process structured to get you thinking in a different way; to get your siloed teams to think differently together; to focus on…

Diana Sonis
January 30, 2019

Invention ≠ Innovation

Invention ≠ Innovation https://cxby.design/wp-content/uploads/2019/01/giu-vicente-FMArg2k3qOU-unsplash.jpg 4288 2848 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g January 30, 2019 January 15, 2020

We use a lot of words interchangeably in conversations. If we use something long enough to stand-in for something else, and if the difference is subtle enough, eventually people will…

Diana Sonis
January 2, 2019

Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking To Management: Metrics for your pitch. https://cxby.design/wp-content/uploads/2019/08/amy-hirschi-uwpo02K55zw-unsplash.jpg 5472 3648 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g January 2, 2019 January 15, 2020

In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of…

Diana Sonis
December 12, 2018

Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: What worked for us https://cxby.design/wp-content/uploads/2019/08/amy-hirschi-JaoVGh5aJ3E-unsplash.jpg 5472 3648 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g December 12, 2018 January 15, 2020

Getting executives on board with design thinking can be an exercise in patience. Think of it as teaching a class. How would you explain to a classroom full of five…

Diana Sonis
November 28, 2018

Selling Design Thinking to Management: Where to start.

Selling Design Thinking to Management: Where to start. https://cxby.design/wp-content/uploads/2019/08/amy-hirschi-tK7YojZu6OY-unsplash.jpg 5472 3648 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g November 28, 2018 January 15, 2020

“Design Thinking’ what? I can’t draw.” If you’ve ever tried explaining design thinking to executives, you’ve probably heard some version of this. Drawing abilities aside, in some ways “design thinking”…

Diana Sonis
November 14, 2018

Design Thinking IRL: The education initiative

Design Thinking IRL: The education initiative https://cxby.design/wp-content/uploads/2019/08/edvin-johansson-UGGinojhaC0-unsplash.jpg 4898 3265 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g November 14, 2018 January 15, 2020

You’ve probably heard that our education system may or may not prepare future leaders, mainly because it may or may not prepare our kids for real life. This is an…

Diana Sonis
September 5, 2018

Choosing a Great Design Thinking Partner

Choosing a Great Design Thinking Partner https://cxby.design/wp-content/uploads/2019/08/cytonn-photography-n95VMLxqM2I-unsplash-1.jpg 999 669 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g September 5, 2018 January 15, 2020

So you’re looking for someone to guide you and your team through the Design Thinking process. There are thousands of consultants out there, offering various takes on the process and…

CX by Design

The Path to Innovation

Design Thinking ≠ Innovation

Invention ≠ Innovation

Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: Where to start.

Design Thinking IRL: The education initiative

Choosing a Great Design Thinking Partner

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