Navigation in complex websites and products is … well, complex. How do you help your users go from A to B to H when you’re putting an intricate product line online, or managing thousands of pages within a digital ecosystem? The answer lies in designing for customer intentions.
In this session, Lis and Diana will discuss why designing for customer intentions throughout your digital ecosystem empowers your team to build a bridge between what customers need and what your business provides.
Recorded at Firecat First Friday, September 4, 2020.
For more on the subject, check out these ideas:
Post Session Q & A:
Post Session Q & A – Designing Complex Website Navigation
What is Website Navigation
How to Talk With Customers Through Your Website
Designing Website Navigation for Customer Intentions