CX by Design

Our latest thinking on how you can create meaningful customer connections.

Balancing Innovation & Customer Needs

Balancing Innovation & Customer Needs 2560 1440 Lis Hubert

When you innovate, does it align with customer needs? Learn why technical growth needs to be balanced with customer needs. Most companies place a high value on creating a great…

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Good CX Is Money in the Bank

Good CX Is Money in the Bank 2560 1440 Lis Hubert

What’s the real return on improving your customer experience? Find out CX’s value – and how to harness it – in this article. CX can be a tough sell in…

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Using the 80/20 rule for CX success

Using the 80/20 rule for CX success 2560 1440 Lis Hubert

Many of you have heard of “the 80/20 rule”. We refer to this term a lot, because it’s something we use a lot. We even called it out in our…

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CX metrics part 6: Employee experience metrics

CX metrics part 6: Employee experience metrics 2560 1440 Diana Sonis

What do employee experience metrics have to do with the customer experience? Find out in this article, the finale of our six-part CX metrics series. It’s tempting to think that…

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CX metrics part 5: Customer service metrics

CX metrics part 5: Customer service metrics 2560 1440 Diana Sonis

Learn how to harness customer service metrics to explore your CS efficiency, strengthen your customer relationships, and provide a better customer experience. This is the fifth article in our six-part…

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CX metrics part 4: Usability metrics and the user experience

CX metrics part 4: Usability metrics and the user experience 2560 1440 Diana Sonis

Learn how to choose usability metrics that provide information on the user experience – and the customer experience. This article, the fourth in our CX metrics series, demonstrates the link…

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CX Metrics Part 3: Process metrics and efficiency

CX Metrics Part 3: Process metrics and efficiency 2560 1440 Lis Hubert

Learn how business process metrics tie into the customer experience. This article, the third in our CX metrics series, gives examples of key process metrics and explains what they can…

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CX Metrics Part 2: Key Sales Metrics

CX Metrics Part 2: Key Sales Metrics 2560 1440 Lis Hubert

We explain how to use key sales metrics to understand your sales and revenue – and to shed light on your customer experience. This is the second post in our…

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CX Metrics Part 1: Customer Experience Metrics

CX Metrics Part 1: Customer Experience Metrics 2560 1440 Lis Hubert

Learn how to use customer experience metrics to track your CX progress and identify growth areas. This is the first article in our six-part CX metrics series. Metrics are no…

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Conversion Rate Optimization (CRO): 5 Ways To Get Started

Conversion Rate Optimization (CRO): 5 Ways To Get Started 1248 701 Diana Sonis

Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website visitors who complete a desired action, such as signing up for a trial, subscribing to…

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