CX by Design

Our latest thinking on how you can create meaningful customer connections.
  • Lis Hubert

Designing Complex Navigation – FREE Webinar
Designing Complex Navigation – FREE Webinar 150 150 Lis Hubert

We’ve talked at length about how Designing for Customer Intentions (especially when Designing Complex Navigation) helps digital spaces have more meaningful, organic conversations with customers. Designing for customer intentions starts…

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  • Lis Hubert

Establishing the Customer Experience: What Does it Mean For Your Business?
Establishing the Customer Experience: What Does it Mean For Your Business? 2560 1706 Lis Hubert

This is Part 3 in the Establishing the Customer Experience series. Part 1 discusses a holistic way to define Customer Experience. Part 2 touches on the elements that make up…

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  • Lis Hubert

Establishing the Customer Experience: What Does an Experience Entail?
Establishing the Customer Experience: What Does an Experience Entail? 2400 1350 Lis Hubert

This is Part 2 in the Establishing the Customer Experience series. Part 1 discusses a holistic way to define Customer Experience, and Part 3 touches on what Establishing the Customer…

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  • Lis Hubert

Establishing the Customer Experience: A Holistic Definition
Establishing the Customer Experience: A Holistic Definition 2560 1707 Lis Hubert

This is Part 1 in the Establishing the Customer Experience series. Part 2 discusses the elements that make up an experience, and Part 3 touches on what Establishing the Customer…

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  • Lis Hubert

Redefine “Customer” to Build a Great Business
Redefine “Customer” to Build a Great Business 2560 1707 Lis Hubert

If you build great customer relationships, you’ll build a great business. This advice is even more important in a post-COVID-19 business world. Why? Because businesses who are human-centered and choose…

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  • Lis Hubert

Why Your Business Needs a Shared, Customer-First Language
Why Your Business Needs a Shared, Customer-First Language 2560 1707 Lis Hubert

One question we hear often, especially during times of crisis, is: What is the one human-centered practice I can implement in my organization now to create the most impact? With…

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  • Lis Hubert

Being Human-Centered to Fortify Your Business
Being Human-Centered to Fortify Your Business 2560 1707 Lis Hubert

It’s no secret that your business contributes to the world beyond just servicing your customers. At no time has this reality been more evident than during the current coronavirus pandemic.…

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  • Lis Hubert

The Most Overlooked Steps of Empathy
The Most Overlooked Steps of Empathy 2560 1707 Lis Hubert

What are the most overlooked steps of empathy? Let’s start with a story. Imagine this. A marketing leader and 4 other team members are in a meeting discussing what they…

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  • Lis Hubert

What You Can Do Right Now to Be Human-Centered
What You Can Do Right Now to Be Human-Centered 2560 1707 Lis Hubert

Featured Resource Human-Centered principles and the HCD framework are powerful assets for any business. Not only can businesses utilize these resources to ensure their products and services meet customer needs,…

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  • Lis Hubert

The Importance of Making Meaningful Business
The Importance of Making Meaningful Business 2560 1707 Lis Hubert

Can a business bring greater meaning to your life? Think about it. Has there ever been a product, service, or company that has enriched your life and the lives of…

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