What are the most overlooked steps of empathy? Let’s start with a story. Imagine this. A marketing leader and 4 other team members are in a meeting discussing what they…
read moreFeatured Resource Human-Centered principles and the HCD framework are powerful assets for any business. Not only can businesses utilize these resources to ensure their products and services meet customer needs,…
read moreCan a business bring greater meaning to your life? Think about it. Has there ever been a product, service, or company that has enriched your life and the lives of…
read moreYou may have heard us mention the term systemic innovation a time or two. We define systemic innovation as: A non-siloed, iterative innovation process practiced by ALL people within the…
read moreIn our series on Active Listening, we’ve not only introduced what Active Listening is, but we’ve provided a practical introduction to utilizing the method in customer research. In the latter…
read moreThe last piece in this series provided a conceptual look at how to practice active listening when facilitating customer interviews. Our advice was to “simply be present”; though anyone who’s…
read moreIt’s been mentioned time [1] and again [2] that Active Listening is a key component to exercising empathy. Further, we all know by now that empathy is a main focus…
read moreYou’ve done your research, and you know the best way to generate and test ideas for innovation is to take the human-centric approach Design Thinking brings. You’re ready to find…
read moreHave you ever really, truly failed at something? What I mean to ask is, have you ever tried something hoping to get a result that you never even came close…
read moreThe ethos “There is no such thing as failure” is not new, but when was the last time you, or your team, actually practiced it? Sure, embracing it too tightly…
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