CX by Design

Our latest thinking on how you can create meaningful customer connections.
  • Lis Hubert

To Gain Buy-In for CX, Use ‘Why’
To Gain Buy-In for CX, Use ‘Why’ 2560 1706 Lis Hubert

With so much evidence proving the competitive advantage of improved customer experiences, you’d assume that gaining buy-in for CX from management would be a simple task. Those of us in…

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  • Lis Hubert

What Matters Most
What Matters Most 2560 1709 Lis Hubert

This series looks at the advent of AI and its effect on CX. In Part 1, we discussed AI’s seemingly limitless capabilities for our businesses. In Part 2, we shared…

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  • Lis Hubert

Creating Long-Term CX Gains
Creating Long-Term CX Gains 2560 1708 Lis Hubert

In Part 1 of this series, Limitless Capabilities, we showcased what business and customer experience leaders are facing in choosing from our world’s many Artificial Intelligence solutions. The main points…

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  • Lis Hubert

Limitless Capabilities
Limitless Capabilities 2560 1920 Lis Hubert

Customer Experience (CX). Artificial Intelligence (AI). At first glance, they can seem like opposing concepts. CX focuses on creating human-centered experiences that meet customer intentions and delight our customers. AI…

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  • Lis Hubert

Event Replay: Forget the Trail of Breadcrumbs
Event Replay: Forget the Trail of Breadcrumbs 2560 1791 Lis Hubert

Last October, we announced an upcoming webinar for Interact Global 2021. The webinar was the latest in our series on using customer intentions to design more human businesses and experiences.…

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  • Lis Hubert

Case Study: Human-Centered Design, Empathy, & MVP Training for Helpshift
Case Study: Human-Centered Design, Empathy, & MVP Training for Helpshift 2560 1376 Lis Hubert

If you subscribe to our monthly newsletters, you know we’ve had the privilege of working with loads of interesting and impactful clients. One such client is Helpshift, a mobile-first customer…

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  • Lis Hubert

Are You Using Technology as a Band-aid?
Are You Using Technology as a Band-aid? 1707 2560 Lis Hubert

One of the challenges of solving business problems (or any problems) involves looking for a quick fix. This is what many businesses do as opposed to examining the problem, internalizing…

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  • Lis Hubert

Technology Has to Serve Humans
Technology Has to Serve Humans 2048 2560 Lis Hubert

What is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was…

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  • Lis Hubert

Forget the Trail of Breadcrumbs – Interact Global 2021
Forget the Trail of Breadcrumbs – Interact Global 2021 1920 2560 Lis Hubert

Upcoming FREE event: Interact Global, October 2021 We’re passionate about helping businesses design products and systems that exceed customer expectations. An often overlooked aspect of products and systems that contributes…

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  • Lis Hubert

Who Does Your Technology Serve?
Who Does Your Technology Serve? 2560 1707 Lis Hubert

The dark side of technology is not a new topic. There are a myriad of books, articles, shows, and movies with a range of dystopian ideas. These ideas are usually…

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