Human-Centered

Redefine “Customer” to Build a Great Business

Redefine “Customer” to Build a Great Business 2560 1707 Lis Hubert

If you build great customer relationships, you’ll build a great business. This advice is even more important in a post-COVID-19 business world. Why? Because businesses who are human-centered and choose…

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Why Your Business Needs a Shared, Customer-First Language

Why Your Business Needs a Shared, Customer-First Language 2560 1707 Lis Hubert

One question we hear often, especially during times of crisis, is: What is the one human-centered practice I can implement in my organization now to create the most impact? With…

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Being Human-Centered to Fortify Your Business

Being Human-Centered to Fortify Your Business 2560 1707 Lis Hubert

It’s no secret that your business contributes to the world beyond just servicing your customers. At no time has this reality been more evident than during the current coronavirus pandemic.…

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The Most Overlooked Steps of Empathy

The Most Overlooked Steps of Empathy 2560 1707 Lis Hubert

What are the most overlooked steps of empathy? Let’s start with a story. Imagine this. A marketing leader and 4 other team members are in a meeting discussing what they…

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Key Customer Experience Statistics for 2020

Key Customer Experience Statistics for 2020 2560 1440 Diana Sonis

As Human-Centered Design (a.k.a. HCD) practitioners, we spend a lot of time discussing how and why this approach makes sense as a business strategy for our clients. To make these…

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What You Can Do Right Now to Be Human-Centered

What You Can Do Right Now to Be Human-Centered 2560 1707 Lis Hubert

Featured Resource Human-Centered principles and the HCD framework are powerful assets for any business. Not only can businesses utilize these resources to ensure their products and services meet customer needs,…

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Create a Human-Centered Business in 2020

Create a Human-Centered Business in 2020 2560 1707 Diana Sonis

There is a food store in the U.S. that is so popular the checkout lines often wrap around the store, spilling onto the street. The company doesn’t do much marketing,…

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The Importance of Making Meaningful Business

The Importance of Making Meaningful Business 2560 1707 Lis Hubert

Can a business bring greater meaning to your life? Think about it. Has there ever been a product, service, or company that has enriched your life and the lives of…

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On The Road To Systemic Innovation: What NOT to do.

On The Road To Systemic Innovation: What NOT to do. 2448 3264 Diana Sonis

This is Part 3 in the On The Road To Systemic Innovation series. Part 1 discussed whether your organization is set up for innovation in the first place, and Part…

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On The Road To Systemic Innovation: Practical Steps.

On The Road To Systemic Innovation: Practical Steps. 4021 2764 Diana Sonis

This is Part 2 in the On The Road To Systemic Innovation series. Part 1 discussed discussed whether your organization is set up for innovation in the first place, and…

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