CX by Design

Our latest thinking on how you can create meaningful customer connections.

The Importance of Making Meaningful Business

The Importance of Making Meaningful Business 2560 1707 Lis Hubert

Can a business bring greater meaning to your life? Think about it. Has there ever been a product, service, or company that has enriched your life and the lives of…

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On The Road To Systemic Innovation: What NOT to do.

On The Road To Systemic Innovation: What NOT to do. 2448 3264 Diana Sonis

This is Part 3 in the On The Road To Systemic Innovation series. Part 1 discussed whether your organization is set up for innovation in the first place, and Part…

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On The Road To Systemic Innovation: Practical Steps.

On The Road To Systemic Innovation: Practical Steps. 4021 2764 Diana Sonis

This is Part 2 in the On The Road To Systemic Innovation series. Part 1 discussed discussed whether your organization is set up for innovation in the first place, and…

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On The Road To Systemic Innovation: Are you set up for it?

On The Road To Systemic Innovation: Are you set up for it? 5760 3840 Diana Sonis

This is Part 1 in the On The Road To Systemic Innovation series. Part 2 discusses Practical Steps, and Part 3 touches on What Not To Do. Starting something new…

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Getting Your Company on the Path to Systemic Innovation

Getting Your Company on the Path to Systemic Innovation 3064 2043 Lis Hubert

You may have heard us mention the term systemic innovation a time or two. We define systemic innovation as: A non-siloed, iterative innovation process practiced by ALL people within the…

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User Centricity Through Systemic Innovation

User Centricity Through Systemic Innovation 1001 668 Diana Sonis

I just finished reading Bad Blood by John Carreyrou. It’s a fascinating account of the rise & fall of Theranos, the “innovative” blood testing company that mistook innovation for a…

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The Path to Innovation

The Path to Innovation 5472 3648 Diana Sonis

“I don’t want innovation,” said no business… ever. Everyone wants it because innovation means growth, market share, sustainable profit, more valuable brand equity; in other words, life. It’s the botox…

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Design Thinking ≠ Innovation

Design Thinking ≠ Innovation 1001 668 Diana Sonis

Design thinking does not guarantee innovation. It’s a process structured to get you thinking in a different way; to get your siloed teams to think differently together; to focus on…

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Invention ≠ Innovation

Invention ≠ Innovation 4288 2848 Diana Sonis

We use a lot of words interchangeably in conversations. If we use something long enough to stand-in for something else, and if the difference is subtle enough, eventually people will…

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Design Thinking IRL: The education initiative

Design Thinking IRL: The education initiative 4898 3265 Diana Sonis

You’ve probably heard that our education system may or may not prepare future leaders, mainly because it may or may not prepare our kids for real life. This is an…

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