CX by Design

Our latest thinking on how you can create meaningful customer connections.

What You Can Do Right Now to Be Human-Centered

What You Can Do Right Now to Be Human-Centered 2560 1707 Lis Hubert

Featured Resource Human-Centered principles and the HCD framework are powerful assets for any business. Not only can businesses utilize these resources to ensure their products and services meet customer needs,…

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Create a Human-Centered Business in 2020

Create a Human-Centered Business in 2020 2560 1707 Diana Sonis

There is a food store in the U.S. that is so popular the checkout lines often wrap around the store, spilling onto the street. The company doesn’t do much marketing,…

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The Importance of Making Meaningful Business

The Importance of Making Meaningful Business 2560 1707 Lis Hubert

Can a business bring greater meaning to your life? Think about it. Has there ever been a product, service, or company that has enriched your life and the lives of…

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On The Road To Systemic Innovation: What NOT to do.

On The Road To Systemic Innovation: What NOT to do. 2448 3264 Diana Sonis

This is Part 3 in the On The Road To Systemic Innovation series. Part 1 discussed whether your organization is set up for innovation in the first place, and Part…

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On The Road To Systemic Innovation: Practical Steps.

On The Road To Systemic Innovation: Practical Steps. 4021 2764 Diana Sonis

This is Part 2 in the On The Road To Systemic Innovation series. Part 1 discussed discussed whether your organization is set up for innovation in the first place, and…

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On The Road To Systemic Innovation: Are you set up for it?

On The Road To Systemic Innovation: Are you set up for it? 5760 3840 Diana Sonis

This is Part 1 in the On The Road To Systemic Innovation series. Part 2 discusses Practical Steps, and Part 3 touches on What Not To Do. Starting something new…

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Getting Your Company on the Path to Systemic Innovation

Getting Your Company on the Path to Systemic Innovation 3064 2043 Lis Hubert

You may have heard us mention the term systemic innovation a time or two. We define systemic innovation as: A non-siloed, iterative innovation process practiced by ALL people within the…

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Active Listening & Customer Research: What Not to Do

Active Listening & Customer Research: What Not to Do 798 532 Lis Hubert

In our series on Active Listening, we’ve not only introduced what Active Listening is, but we’ve provided a practical introduction to utilizing the method in customer research. In the latter…

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Active Listening & Customer Research: A Practical Introduction

Active Listening & Customer Research: A Practical Introduction 1910 1276 Lis Hubert

The last piece in this series provided a conceptual look at how to practice active listening when facilitating customer interviews. Our advice was to “simply be present”; though anyone who’s…

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Are You Listening?

Are You Listening? 798 532 Lis Hubert

It’s been mentioned time [1] and again [2] that Active Listening is a key component to exercising empathy. Further, we all know by now that empathy is a main focus…

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