CX by Design

Our latest thinking on how you can create meaningful customer connections.

Active Listening & Customer Research: A Practical Introduction

Active Listening & Customer Research: A Practical Introduction 1910 1276 Lis Hubert

The last piece in this series provided a conceptual look at how to practice active listening when facilitating customer interviews. Our advice was to “simply be present”; though anyone who’s…

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Are You Listening?

Are You Listening? 798 532 Lis Hubert

It’s been mentioned time [1] and again [2] that Active Listening is a key component to exercising empathy. Further, we all know by now that empathy is a main focus…

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User Centricity Through Systemic Innovation

User Centricity Through Systemic Innovation 1001 668 Diana Sonis

I just finished reading Bad Blood by John Carreyrou. It’s a fascinating account of the rise & fall of Theranos, the “innovative” blood testing company that mistook innovation for a…

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The Path to Innovation

The Path to Innovation 5472 3648 Diana Sonis

“I don’t want innovation,” said no business… ever. Everyone wants it because innovation means growth, market share, sustainable profit, more valuable brand equity; in other words, life. It’s the botox…

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Design Thinking ≠ Innovation

Design Thinking ≠ Innovation 1001 668 Diana Sonis

Design thinking does not guarantee innovation. It’s a process structured to get you thinking in a different way; to get your siloed teams to think differently together; to focus on…

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Invention ≠ Innovation

Invention ≠ Innovation 4288 2848 Diana Sonis

We use a lot of words interchangeably in conversations. If we use something long enough to stand-in for something else, and if the difference is subtle enough, eventually people will…

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How Long Does It Take to Get Started with a Design Thinking Partner

How Long Does It Take to Get Started with a Design Thinking Partner 2678 1785 Lis Hubert

You’ve done your research, and you know the best way to generate and test ideas for innovation is to take the human-centric approach Design Thinking brings. You’re ready to find…

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Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking To Management: Metrics for your pitch. 5472 3648 Diana Sonis

In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of…

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Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: What worked for us 5472 3648 Diana Sonis

Getting executives on board with design thinking can be an exercise in patience. Think of it as teaching a class. How would you explain to a classroom full of five…

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Selling Design Thinking to Management: Where to start.

Selling Design Thinking to Management: Where to start. 5472 3648 Diana Sonis

“Design Thinking’ what? I can’t draw.” If you’ve ever tried explaining design thinking to executives, you’ve probably heard some version of this. Drawing abilities aside, in some ways “design thinking”…

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