CX by Design

Our latest thinking on how you can create meaningful customer connections.
  • Lis Hubert

Balancing Innovation & Customer Needs
Balancing Innovation & Customer Needs 2560 1440 Lis Hubert

When you innovate, does it align with customer needs? Learn why technical growth needs to be balanced with customer needs. Most companies place a high value on creating a great…

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  • Lis Hubert

CX 101: Applying human-centered design to business problems
CX 101: Applying human-centered design to business problems 1400 600 Lis Hubert

Now that we’ve discussed what human-centered design (HCD) is, let’s talk about practicalities. How can we use HCD to solve business problems? What role does it play in organizational success?…

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  • Diana Sonis

CX 101: What is human-centered design?
CX 101: What is human-centered design? 2000 600 Diana Sonis

In our last article, we said that CX and UX follow the principles of human-centered design (HCD). You’ve probably heard quite a lot about businesses “being human-centric” or “taking a…

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