In our last article, we said that CX and UX follow the principles of human-centered design (HCD). You’ve probably heard quite a lot about businesses “being human-centric” or “taking a…
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Previously in this series, we’ve answered the questions “What is CX?” and “What is UX?”. However, many professionals get CX and UX confused; some people even think they’re basically interchangeable.…
read moreCX. DX. EX. UX. The business world is awash with Xs, and we’re not even counting the social media platform formerly known as Twitter. These Xs are all about experience:…
read moreWelcome to the series CX 101, where we answer common questions about Customer Experience and how it fits into your organization. Caring about the customer experience isn’t new; it’s been…
read moreOne of the first things people ask us about the CX process is “How does it work?”. We get this question from prospective clients, business contacts, and basically anyone who…
read moreFeedback loops are a huge part of successful CX. While all businesses know and understand the value of feedback, why are feedback loops in particular so important? And how do…
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