CX by Design

Our latest thinking on how you can create meaningful customer connections.

Active Listening & Customer Research: A Practical Introduction

Active Listening & Customer Research: A Practical Introduction 1910 1276 Lis Hubert

The last piece in this series provided a conceptual look at how to practice active listening when facilitating customer interviews. Our advice was to “simply be present”; though anyone who’s…

read more

Are You Listening?

Are You Listening? 798 532 Lis Hubert

It’s been mentioned time [1] and again [2] that Active Listening is a key component to exercising empathy. Further, we all know by now that empathy is a main focus…

read more

How Long Does It Take to Get Started with a Design Thinking Partner

How Long Does It Take to Get Started with a Design Thinking Partner 2678 1785 Lis Hubert

You’ve done your research, and you know the best way to generate and test ideas for innovation is to take the human-centric approach Design Thinking brings. You’re ready to find…

read more

One Failure at a Time

One Failure at a Time 3000 2000 Lis Hubert

Have you ever really, truly failed at something? What I mean to ask is, have you ever tried something hoping to get a result that you never even came close…

read more

What If You Pushed Doubt Aside?

What If You Pushed Doubt Aside? 5322 3553 Lis Hubert

The ethos “There is no such thing as failure” is not new, but when was the last time you, or your team, actually practiced it? Sure, embracing it too tightly…

read more

Don’t Forget to Fail

Don’t Forget to Fail 4823 3648 Lis Hubert

Many a business person has been inspired by the story of Spanx founder, Sara Blakely [1]. After-all, she IS a self-made billionaire whose passion and perseverance have chiseled out one of…

read more

Using Design Thinking to Improve Brainstorming

Using Design Thinking to Improve Brainstorming 4240 2832 Lis Hubert

A few weeks ago, I came upon an article from my alma mater, entitled ‘Thirty Ideas Are Better Than One’. Given that Design Thinking and idea generation was on my…

read more

Get in touch

    Let's Work Together