Diana Sonis, Author at CX by Design

Diana Sonis
March 17, 2020

Identify Growth Opportunities Using Human-Centered Design

Identify Growth Opportunities Using Human-Centered Design https://cxby.design/wp-content/uploads/2020/03/mike-kononov-lFv0V3_2H6s-unsplash-1-scaled.jpg 2560 1440 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g March 17, 2020 March 16, 2020

Human-Centered Design (HCD) is about understanding and meeting human needs in business, but how do you identify growth opportunities using Human-Centered Design? As a business, you have customers (or at…

Diana Sonis
February 19, 2020

Key Customer Experience Statistics for 2020

Key Customer Experience Statistics for 2020 https://cxby.design/wp-content/uploads/2020/02/ben-sweet-2LowviVHZ-E-unsplash-scaled.jpg 2560 1440 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g February 19, 2020 February 18, 2020

As Human-Centered Design (a.k.a. HCD) practitioners, we spend a lot of time discussing how and why this approach makes sense as a business strategy for our clients. To make these…

Diana Sonis
January 21, 2020

Create a Human-Centered Business in 2020

Create a Human-Centered Business in 2020 https://cxby.design/wp-content/uploads/2020/01/greg-rakozy-oMpAz-DN-9I-unsplash-scaled.jpg 2560 1707 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g January 21, 2020 January 21, 2020

There is a food store in the U.S. that is so popular the checkout lines often wrap around the store, spilling onto the street. The company doesn’t do much marketing,…

Diana Sonis
July 31, 2019

On The Road To Systemic Innovation: What NOT to do.

On The Road To Systemic Innovation: What NOT to do. https://cxby.design/wp-content/uploads/2019/07/david-pisnoy-542340-unsplash.jpg 2448 3264 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g July 31, 2019 January 15, 2020

This is Part 3 in the On The Road To Systemic Innovation series. Part 1 discussed whether your organization is set up for innovation in the first place, and Part…

Diana Sonis
July 24, 2019

On The Road To Systemic Innovation: Practical Steps.

On The Road To Systemic Innovation: Practical Steps. https://cxby.design/wp-content/uploads/2019/07/iben-konig-Yeruv4s_CDU-unsplash.jpg 4021 2764 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g July 24, 2019 January 15, 2020

This is Part 2 in the On The Road To Systemic Innovation series. Part 1 discussed discussed whether your organization is set up for innovation in the first place, and…

Diana Sonis
July 17, 2019

On The Road To Systemic Innovation: Are you set up for it?

On The Road To Systemic Innovation: Are you set up for it? https://cxby.design/wp-content/uploads/2019/07/bethany-legg-75nbwHfDsnY-unsplash.jpg 5760 3840 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g July 17, 2019 January 15, 2020

This is Part 1 in the On The Road To Systemic Innovation series. Part 2 discusses Practical Steps, and Part 3 touches on What Not To Do. Starting something new…

Diana Sonis
March 13, 2019

User Centricity Through Systemic Innovation

User Centricity Through Systemic Innovation https://cxby.design/wp-content/uploads/2019/03/samuel-zeller-unsplash.jpg 1001 668 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g March 13, 2019 January 15, 2020

I just finished reading Bad Blood by John Carreyrou. It’s a fascinating account of the rise & fall of Theranos, the “innovative” blood testing company that mistook innovation for a…

Diana Sonis
February 27, 2019

The Path to Innovation

The Path to Innovation https://cxby.design/wp-content/uploads/2019/08/matthew-ronder-seid-Oq7nmQnKiQQ-unsplash.jpg 5472 3648 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g February 27, 2019 January 15, 2020

“I don’t want innovation,” said no business… ever. Everyone wants it because innovation means growth, market share, sustainable profit, more valuable brand equity; in other words, life. It’s the botox…

Diana Sonis
February 13, 2019

Design Thinking ≠ Innovation

Design Thinking ≠ Innovation https://cxby.design/wp-content/uploads/2019/08/you-x-ventures-m2TU2gfqSeE-unsplash.png 1001 668 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g February 13, 2019 January 15, 2020

Design thinking does not guarantee innovation. It’s a process structured to get you thinking in a different way; to get your siloed teams to think differently together; to focus on…

Diana Sonis
January 30, 2019

Invention ≠ Innovation

Invention ≠ Innovation https://cxby.design/wp-content/uploads/2019/01/giu-vicente-FMArg2k3qOU-unsplash.jpg 4288 2848 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/c9c726d699047bf7d22fda5d8a5ba3b6?s=96&d=mm&r=g January 30, 2019 January 15, 2020

We use a lot of words interchangeably in conversations. If we use something long enough to stand-in for something else, and if the difference is subtle enough, eventually people will…

Diana Sonis

Identify Growth Opportunities Using Human-Centered Design

Key Customer Experience Statistics for 2020

Create a Human-Centered Business in 2020

On The Road To Systemic Innovation: What NOT to do.

On The Road To Systemic Innovation: Practical Steps.

On The Road To Systemic Innovation: Are you set up for it?

User Centricity Through Systemic Innovation

The Path to Innovation

Design Thinking ≠ Innovation

Invention ≠ Innovation

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