Think about website navigation differently. It’s not about “the navigation bar,” or that “hamburger menu.” It’s also not about your departments, lines of business, or company politics. Frankly, it’s not…
read moreYou can’t scale the human side of your business if your website isn’t set up to have an organic conversation with your customers. An “organic conversation” in this context can be…
read moreWebsite navigation is a ubiquitous concept today. Customers expect to find whatever they’re looking for through the links at the top of the “homepage” or in the “hamburger” menu. Frustration…
read moreCOVID-19 is not the problem you’re dealing with. Well, for businesses and gig workers who rely on in-person customer traffic, it is the problem. But, for a lot of businesses,…
read moreOriginally, this was meant to be a different post. We wanted to celebrate companies that matter to our daily lives; those meaningful, human-centered businesses that make an impact in their…
read moreHuman-Centered Design (HCD) is about understanding and meeting human needs in business, but how do you identify growth opportunities using Human-Centered Design? As a business, you have customers (or at…
read moreAs Human-Centered Design (a.k.a. HCD) practitioners, we spend a lot of time discussing how and why this approach makes sense as a business strategy for our clients. To make these…
read moreThere is a food store in the U.S. that is so popular the checkout lines often wrap around the store, spilling onto the street. The company doesn’t do much marketing,…
read moreThis is Part 3 in the On The Road To Systemic Innovation series. Part 1 discussed whether your organization is set up for innovation in the first place, and Part…
read moreThis is Part 2 in the On The Road To Systemic Innovation series. Part 1 discussed discussed whether your organization is set up for innovation in the first place, and…
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