CX by Design

Our latest thinking on how you can create meaningful customer connections.

Conversion Rate Optimization (CRO): 5 Ways To Get Started

Conversion Rate Optimization (CRO): 5 Ways To Get Started 1248 701 Diana Sonis

Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website visitors who complete a desired action, such as signing up for a trial, subscribing to…

read more

CX 101: When do you need a customer experience design consultant?

CX 101: When do you need a customer experience design consultant? 1400 600 Diana Sonis

In this series, we’ve covered a lot of CX basics. We’ve defined what CX is, described how to apply human-centered design to business problems, and even explored CX research. But…

read more

Are you struggling with CX growth? Our guide to establishing CX will help!

Are you struggling with CX growth? Our guide to establishing CX will help! 2560 1440 Diana Sonis

CX growth doesn’t happen overnight – or without a lot of planning, hard work, and patience. This article introduces our free whitepaper on establishing CX in your organization.    Do you…

read more

Using a Now-Next-Later Framework to Prioritize CX Goals

Using a Now-Next-Later Framework to Prioritize CX Goals 2560 1440 Diana Sonis

When we’re working with a new client, we’re often met by a mountain of CX goals – and then by budget and time constraints that make it impossible to implement…

read more

The CX by Design process: Months 3–10: Prioritizing problems and establishing CX foundations

The CX by Design process: Months 3–10: Prioritizing problems and establishing CX foundations 2560 1440 Diana Sonis

Welcome to the fifth article in our series explaining the CX by Design process – how we partner with our clients and help them solve their complex business and CX…

read more

The CX by Design process: Weeks 3–10: Getting to work

The CX by Design process: Weeks 3–10: Getting to work 2000 600 Diana Sonis

This is the fourth article in our series explaining the collaboration process we follow with our clients. The first article overviewed our entire framework, and the second article explored why…

read more

CX 101: What is human-centered design?

CX 101: What is human-centered design? 2000 600 Diana Sonis

In our last article, we said that CX and UX follow the principles of human-centered design (HCD). You’ve probably heard quite a lot about businesses “being human-centric” or “taking a…

read more

Retail Optimization: 5 Steps to Better Store Operations

Retail Optimization: 5 Steps to Better Store Operations 2000 600 Diana Sonis

Retail stores throughout the world face tough competition, tight margins, and a rapidly evolving industry. In this article, we examine how retail optimization can improve store operations and reduce costs…

read more

10 Questions with Lis Hubert

10 Questions with Lis Hubert 2560 1707 Diana Sonis

1. What’s your role in CX by Design? I am one of the founding partners. Along with Diana, I’m responsible for the business operations. But more importantly (and more fun!),…

read more

The CX by Design process:
Day 0 – Questioning the customer journey

The CX by Design process:
Day 0 – Questioning the customer journey
1600 889 Diana Sonis

Our first article in this series was a high-level overview of the CX by Design process. From here on out, we’re going to take a detailed look at each stage…

read more

Get in touch

    Let's Work Together