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Diana Sonis

On The Road To Systemic Innovation: What NOT to do.

On The Road To Systemic Innovation: What NOT to do. 2448 3264 Diana Sonis

This is Part 3 in the On The Road To Systemic Innovation series. Part 1 discussed whether your organization is set up for innovation in the first place, and Part…

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On The Road To Systemic Innovation: Practical Steps.

On The Road To Systemic Innovation: Practical Steps. 4021 2764 Diana Sonis

This is Part 2 in the On The Road To Systemic Innovation series. Part 1 discussed discussed whether your organization is set up for innovation in the first place, and…

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On The Road To Systemic Innovation: Are you set up for it?

On The Road To Systemic Innovation: Are you set up for it? 5760 3840 Diana Sonis

This is Part 1 in the On The Road To Systemic Innovation series. Part 2 discusses Practical Steps, and Part 3 touches on What Not To Do. Starting something new…

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User Centricity Through Systemic Innovation

User Centricity Through Systemic Innovation 1001 668 Diana Sonis

I just finished reading Bad Blood by John Carreyrou. It’s a fascinating account of the rise & fall of Theranos, the “innovative” blood testing company that mistook innovation for a…

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The Path to Innovation

The Path to Innovation 5472 3648 Diana Sonis

“I don’t want innovation,” said no business… ever. Everyone wants it because innovation means growth, market share, sustainable profit, more valuable brand equity; in other words, life. It’s the botox…

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Design Thinking ≠ Innovation

Design Thinking ≠ Innovation 1001 668 Diana Sonis

Design thinking does not guarantee innovation. It’s a process structured to get you thinking in a different way; to get your siloed teams to think differently together; to focus on…

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Invention ≠ Innovation

Invention ≠ Innovation 4288 2848 Diana Sonis

We use a lot of words interchangeably in conversations. If we use something long enough to stand-in for something else, and if the difference is subtle enough, eventually people will…

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Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking To Management: Metrics for your pitch. 5472 3648 Diana Sonis

In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of…

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Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: What worked for us 5472 3648 Diana Sonis

Getting executives on board with design thinking can be an exercise in patience. Think of it as teaching a class. How would you explain to a classroom full of five…

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Selling Design Thinking to Management: Where to start.

Selling Design Thinking to Management: Where to start. 5472 3648 Diana Sonis

“Design Thinking’ what? I can’t draw.” If you’ve ever tried explaining design thinking to executives, you’ve probably heard some version of this. Drawing abilities aside, in some ways “design thinking”…

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