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Diana Sonis

Event Replay: Designing Complex Website Navigation UX San Antonio

Event Replay: Designing Complex Website Navigation UX San Antonio 2560 1707 Diana Sonis

Back in early September, we announced an upcoming webinar for UX San Antonio on how to create human-centered business solutions by designing complex website navigation around customer intentions. It’s a…

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Why Customer Intentions Matter for Business

Why Customer Intentions Matter for Business 2560 1709 Diana Sonis

Designing software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…

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Innovation Through Iteration

Innovation Through Iteration 2560 1625 Diana Sonis

Innovation in companies is tricky. There are rarely brand new ideas. What we often deal with are old ideas with a new twist. Knowing this,  we see the best results…

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Adopting a beginner’s mindset as an experienced employee

Adopting a beginner’s mindset as an experienced employee 2560 1940 Diana Sonis

We work with many established businesses full of well-meaning people who want to innovate. But, they’re stuck.  This “stuck-ness” comes from knowing the product/service/process too well. Having developed the institutional…

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Competitive Analysis the Right Way

Competitive Analysis the Right Way 2560 1920 Diana Sonis

Competitive analysis is a staple, routine activity of business. People seem to believe that innovation sits somewhere between indiscriminately borrowing competitors’ ideas and stealing their best experience features, without regard…

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Designing Website Navigation For Customer Intentions

Designing Website Navigation For Customer Intentions 2560 1707 Diana Sonis

Think about website navigation differently.  It’s not about “the navigation bar,” or that “hamburger menu.” It’s also not about your departments, lines of business, or company politics. Frankly, it’s not…

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How To Talk With Customers Through Your Website

How To Talk With Customers Through Your Website 2560 1707 Diana Sonis

You can’t scale the human side of your business if your website isn’t set up to have an organic conversation with your customers. An “organic conversation” in this context can be…

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What Is Website Navigation?

What Is Website Navigation? 2560 1920 Diana Sonis

Website navigation is a ubiquitous concept today. Customers expect to find whatever they’re looking for through the links at the top of the “homepage” or in the “hamburger” menu. Frustration…

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Business Opportunities in COVID-19

Business Opportunities in COVID-19 2560 1980 Diana Sonis

COVID-19 is not the problem you’re dealing with. Well, for businesses and gig workers who rely on in-person customer traffic, it is the problem. But, for a lot of businesses,…

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How To Be (or Become) Human-Centered in a Crisis

How To Be (or Become) Human-Centered in a Crisis 2560 1707 Diana Sonis

Originally, this was meant to be a different post. We wanted to celebrate companies that matter to our daily lives; those meaningful, human-centered businesses that make an impact in their…

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