In Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Part 2 focused on how to understand your customers. Here, in…
read moreIn Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Here, in Part 2, we’ll talk about how to understand your…
read moreWe field a lot of strategic and tactical customer experience (CX) and user experience (UX) questions. Sometimes they’re from perspective or existing clients; sometimes from colleagues at conferences probing deeper…
read moreAs the pandemic unfolded across the globe, we started work on an engagement that was a wonderful mix of personal and professional interests. Partnering with a team of terrific professionals…
read moreBack in early September, we announced an upcoming webinar for UX San Antonio on how to create human-centered business solutions by designing complex website navigation around customer intentions. It’s a…
read moreDesigning software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…
read moreInnovation in companies is tricky. There are rarely brand new ideas. What we often deal with are old ideas with a new twist. Knowing this, we see the best results…
read moreWe work with many established businesses full of well-meaning people who want to innovate. But, they’re stuck. This “stuck-ness” comes from knowing the product/service/process too well. Having developed the institutional…
read moreCompetitive analysis is a staple, routine activity of business. People seem to believe that innovation sits somewhere between indiscriminately borrowing competitors’ ideas and stealing their best experience features, without regard…
read moreThink about website navigation differently. It’s not about “the navigation bar,” or that “hamburger menu.” It’s also not about your departments, lines of business, or company politics. Frankly, it’s not…
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