Diana Sonis, Author at CX by Design

Diana Sonis
July 31, 2019

On The Road To Systemic Innovation: What NOT to do.

On The Road To Systemic Innovation: What NOT to do. https://cxby.design/wp-content/uploads/2019/07/david-pisnoy-542340-unsplash.jpg 2448 3264 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g July 31, 2019 September 11, 2019

This is Part 3 in the On The Road To Systemic Innovation series. Part 1 discussed whether your organization is set up for innovation in the first place, and Part…

Diana Sonis
July 24, 2019

On The Road To Systemic Innovation: Practical Steps.

On The Road To Systemic Innovation: Practical Steps. https://cxby.design/wp-content/uploads/2019/07/iben-konig-Yeruv4s_CDU-unsplash.jpg 4021 2764 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g July 24, 2019 September 13, 2019

This is Part 2 in the On The Road To Systemic Innovation series. Part 1 discussed discussed whether your organization is set up for innovation in the first place, and…

Diana Sonis
July 17, 2019

On The Road To Systemic Innovation: Are you set up for it?

On The Road To Systemic Innovation: Are you set up for it? https://cxby.design/wp-content/uploads/2019/07/bethany-legg-75nbwHfDsnY-unsplash.jpg 5760 3840 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g July 17, 2019 September 13, 2019

This is Part 1 in the On The Road To Systemic Innovation series. Part 2 discusses Practical Steps, and Part 3 touches on What Not To Do. Starting something new…

Diana Sonis
March 13, 2019

User Centricity Through Systemic Innovation

User Centricity Through Systemic Innovation https://cxby.design/wp-content/uploads/2019/03/samuel-zeller-unsplash.jpg 1001 668 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g March 13, 2019 September 13, 2019

I just finished reading Bad Blood by John Carreyrou. It’s a fascinating account of the rise & fall of Theranos, the “innovative” blood testing company that mistook innovation for a…

Diana Sonis
February 27, 2019

The Path to Innovation

The Path to Innovation https://cxby.design/wp-content/uploads/2019/08/matthew-ronder-seid-Oq7nmQnKiQQ-unsplash.jpg 5472 3648 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g February 27, 2019 September 13, 2019

“I don’t want innovation,” said no business… ever. Everyone wants it because innovation means growth, market share, sustainable profit, more valuable brand equity; in other words, life. It’s the botox…

Diana Sonis
February 13, 2019

Design Thinking ≠ Innovation

Design Thinking ≠ Innovation https://cxby.design/wp-content/uploads/2019/08/you-x-ventures-m2TU2gfqSeE-unsplash.png 1001 668 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g February 13, 2019 September 13, 2019

Design thinking does not guarantee innovation. It’s a process structured to get you thinking in a different way; to get your siloed teams to think differently together; to focus on…

Diana Sonis
January 30, 2019

Invention ≠ Innovation

Invention ≠ Innovation https://cxby.design/wp-content/uploads/2019/01/giu-vicente-FMArg2k3qOU-unsplash.jpg 4288 2848 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g January 30, 2019 September 13, 2019

We use a lot of words interchangeably in conversations. If we use something long enough to stand-in for something else, and if the difference is subtle enough, eventually people will…

Diana Sonis
January 2, 2019

Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking To Management: Metrics for your pitch. https://cxby.design/wp-content/uploads/2019/08/amy-hirschi-uwpo02K55zw-unsplash.jpg 5472 3648 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g January 2, 2019 September 13, 2019

In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of…

Diana Sonis
December 12, 2018

Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: What worked for us https://cxby.design/wp-content/uploads/2019/08/amy-hirschi-JaoVGh5aJ3E-unsplash.jpg 5472 3648 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g December 12, 2018 September 13, 2019

Getting executives on board with design thinking can be an exercise in patience. Think of it as teaching a class. How would you explain to a classroom full of five…

Diana Sonis
November 28, 2018

Selling Design Thinking to Management: Where to start.

Selling Design Thinking to Management: Where to start. https://cxby.design/wp-content/uploads/2019/08/amy-hirschi-tK7YojZu6OY-unsplash.jpg 5472 3648 Diana Sonis Diana Sonis https://secure.gravatar.com/avatar/f79eb58c36cc015a1662f4619902b556?s=96&d=mm&r=g November 28, 2018 September 13, 2019

“Design Thinking’ what? I can’t draw.” If you’ve ever tried explaining design thinking to executives, you’ve probably heard some version of this. Drawing abilities aside, in some ways “design thinking”…

Diana Sonis

On The Road To Systemic Innovation: What NOT to do.

On The Road To Systemic Innovation: Practical Steps.

On The Road To Systemic Innovation: Are you set up for it?

User Centricity Through Systemic Innovation

The Path to Innovation

Design Thinking ≠ Innovation

Invention ≠ Innovation

Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: Where to start.

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