making business human

Why Customer Intentions Matter for Business

Why Customer Intentions Matter for Business 2560 1709 Diana Sonis

Designing software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…

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Are You Using Technology as a Band-aid?

Are You Using Technology as a Band-aid? 1707 2560 Lis Hubert

One of the challenges of solving business problems (or any problems) involves looking for a quick fix. This is what many businesses do as opposed to examining the problem, internalizing…

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Technology Has to Serve Humans

Technology Has to Serve Humans 2048 2560 Lis Hubert

What is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was…

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Who Does Your Technology Serve?

Who Does Your Technology Serve? 2560 1707 Lis Hubert

The dark side of technology is not a new topic. There are a myriad of books, articles, shows, and movies with a range of dystopian ideas. These ideas are usually…

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Why Your Business Needs a Shared, Customer-First Language

Why Your Business Needs a Shared, Customer-First Language 2560 1707 Lis Hubert

One question we hear often, especially during times of crisis, is: What is the one human-centered practice I can implement in my organization now to create the most impact? With…

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Being Human-Centered to Fortify Your Business

Being Human-Centered to Fortify Your Business 2560 1707 Lis Hubert

It’s no secret that your business contributes to the world beyond just servicing your customers. At no time has this reality been more evident than during the current coronavirus pandemic.…

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Identify Growth Opportunities Using Human-Centered Design

Identify Growth Opportunities Using Human-Centered Design 2560 1440 Diana Sonis

Human-Centered Design (HCD) is about understanding and meeting human needs in business, but how do you identify growth opportunities using Human-Centered Design?  As a business, you have customers (or at…

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Create a Human-Centered Business in 2020

Create a Human-Centered Business in 2020 2560 1707 Diana Sonis

There is a food store in the U.S. that is so popular the checkout lines often wrap around the store, spilling onto the street. The company doesn’t do much marketing,…

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The Importance of Making Meaningful Business

The Importance of Making Meaningful Business 2560 1707 Lis Hubert

Can a business bring greater meaning to your life? Think about it. Has there ever been a product, service, or company that has enriched your life and the lives of…

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