In Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Part 2 focused on how to understand your customers. Here, in…
read moreIn Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Here, in Part 2, we’ll talk about how to understand your…
read moreWe field a lot of strategic and tactical customer experience (CX) and user experience (UX) questions. Sometimes they’re from perspective or existing clients; sometimes from colleagues at conferences probing deeper…
read moreDesigning software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing customers…
read moreOne of the challenges of solving business problems (or any problems) involves looking for a quick fix. This is what many businesses do as opposed to examining the problem, internalizing…
read moreWhat is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was…
read moreThe dark side of technology is not a new topic. There are a myriad of books, articles, shows, and movies with a range of dystopian ideas. These ideas are usually…
read moreOne question we hear often, especially during times of crisis, is: What is the one human-centered practice I can implement in my organization now to create the most impact? With…
read moreIt’s no secret that your business contributes to the world beyond just servicing your customers. At no time has this reality been more evident than during the current coronavirus pandemic.…
read moreHuman-Centered Design (HCD) is about understanding and meeting human needs in business, but how do you identify growth opportunities using Human-Centered Design? As a business, you have customers (or at…
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