HCD and business

Why Your Business Needs a Shared, Customer-First Language

Why Your Business Needs a Shared, Customer-First Language 2560 1707 Lis Hubert

One question we hear often, especially during times of crisis, is: What is the one human-centered practice I can implement in my organization now to create the most impact? With…

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How To Be (or Become) Human-Centered in a Crisis

How To Be (or Become) Human-Centered in a Crisis 2560 1707 Diana Sonis

Originally, this was meant to be a different post. We wanted to celebrate companies that matter to our daily lives; those meaningful, human-centered businesses that make an impact in their…

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Being Human-Centered to Fortify Your Business

Being Human-Centered to Fortify Your Business 2560 1707 Lis Hubert

It’s no secret that your business contributes to the world beyond just servicing your customers. At no time has this reality been more evident than during the current coronavirus pandemic.…

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Identify Growth Opportunities Using Human-Centered Design

Identify Growth Opportunities Using Human-Centered Design 2560 1440 Diana Sonis

Human-Centered Design (HCD) is about understanding and meeting human needs in business, but how do you identify growth opportunities using Human-Centered Design?  As a business, you have customers (or at…

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The Most Overlooked Steps of Empathy

The Most Overlooked Steps of Empathy 2560 1707 Lis Hubert

What are the most overlooked steps of empathy? Let’s start with a story. Imagine this. A marketing leader and 4 other team members are in a meeting discussing what they…

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Key Customer Experience Statistics for 2020

Key Customer Experience Statistics for 2020 2560 1440 Diana Sonis

As Human-Centered Design (a.k.a. HCD) practitioners, we spend a lot of time discussing how and why this approach makes sense as a business strategy for our clients. To make these…

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What You Can Do Right Now to Be Human-Centered

What You Can Do Right Now to Be Human-Centered 2560 1707 Lis Hubert

Featured Resource Human-Centered principles and the HCD framework are powerful assets for any business. Not only can businesses utilize these resources to ensure their products and services meet customer needs,…

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