CX by Design

Our latest thinking on how you can create meaningful customer connections.

Key Customer Experience Statistics for 2020

Key Customer Experience Statistics for 2020 2560 1440 Diana Sonis

As Human-Centered Design (a.k.a. HCD) practitioners, we spend a lot of time discussing how and why this approach makes sense as a business strategy for our clients. To make these…

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What You Can Do Right Now to Be Human-Centered

What You Can Do Right Now to Be Human-Centered 2560 1707 Lis Hubert

Featured Resource Human-Centered principles and the HCD framework are powerful assets for any business. Not only can businesses utilize these resources to ensure their products and services meet customer needs,…

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How Long Does It Take to Get Started with a Design Thinking Partner

How Long Does It Take to Get Started with a Design Thinking Partner 2678 1785 Lis Hubert

You’ve done your research, and you know the best way to generate and test ideas for innovation is to take the human-centric approach Design Thinking brings. You’re ready to find…

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Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking To Management: Metrics for your pitch. 5472 3648 Diana Sonis

In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of…

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Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: What worked for us 5472 3648 Diana Sonis

Getting executives on board with design thinking can be an exercise in patience. Think of it as teaching a class. How would you explain to a classroom full of five…

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Selling Design Thinking to Management: Where to start.

Selling Design Thinking to Management: Where to start. 5472 3648 Diana Sonis

“Design Thinking’ what? I can’t draw.” If you’ve ever tried explaining design thinking to executives, you’ve probably heard some version of this. Drawing abilities aside, in some ways “design thinking”…

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One Failure at a Time

One Failure at a Time 3000 2000 Lis Hubert

Have you ever really, truly failed at something? What I mean to ask is, have you ever tried something hoping to get a result that you never even came close…

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What If You Pushed Doubt Aside?

What If You Pushed Doubt Aside? 5322 3553 Lis Hubert

The ethos “There is no such thing as failure” is not new, but when was the last time you, or your team, actually practiced it? Sure, embracing it too tightly…

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Don’t Forget to Fail

Don’t Forget to Fail 4823 3648 Lis Hubert

Many a business person has been inspired by the story of Spanx founder, Sara Blakely [1]. After-all, she IS a self-made billionaire whose passion and perseverance have chiseled out one of…

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Choosing a Great Design Thinking Partner

Choosing a Great Design Thinking Partner 999 669 Diana Sonis

So you’re looking for someone to guide you and your team through the Design Thinking process. There are thousands of consultants out there, offering various takes on the process and…

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