CX by Design

Our latest thinking on how you can create meaningful customer connections.

How Long Does It Take to Get Started with a Design Thinking Partner

How Long Does It Take to Get Started with a Design Thinking Partner 2678 1785 Lis Hubert

You’ve done your research, and you know the best way to generate and test ideas for innovation is to take the human-centric approach Design Thinking brings. You’re ready to find…

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Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking To Management: Metrics for your pitch. 5472 3648 Diana Sonis

In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of…

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Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: What worked for us 5472 3648 Diana Sonis

Getting executives on board with design thinking can be an exercise in patience. Think of it as teaching a class. How would you explain to a classroom full of five…

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Selling Design Thinking to Management: Where to start.

Selling Design Thinking to Management: Where to start. 5472 3648 Diana Sonis

“Design Thinking’ what? I can’t draw.” If you’ve ever tried explaining design thinking to executives, you’ve probably heard some version of this. Drawing abilities aside, in some ways “design thinking”…

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Choosing a Great Design Thinking Partner

Choosing a Great Design Thinking Partner 999 669 Diana Sonis

So you’re looking for someone to guide you and your team through the Design Thinking process. There are thousands of consultants out there, offering various takes on the process and…

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