business

Identify Growth Opportunities Using Human-Centered Design

Identify Growth Opportunities Using Human-Centered Design 2560 1440 Diana Sonis

Human-Centered Design (HCD) is about understanding and meeting human needs in business, but how do you identify growth opportunities using Human-Centered Design?  As a business, you have customers (or at…

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The Most Overlooked Steps of Empathy

The Most Overlooked Steps of Empathy 2560 1707 Lis Hubert

What are the most overlooked steps of empathy? Let’s start with a story. Imagine this. A marketing leader and 4 other team members are in a meeting discussing what they…

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Key Customer Experience Statistics for 2020

Key Customer Experience Statistics for 2020 2560 1440 Diana Sonis

As Human-Centered Design (a.k.a. HCD) practitioners, we spend a lot of time discussing how and why this approach makes sense as a business strategy for our clients. To make these…

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What You Can Do Right Now to Be Human-Centered

What You Can Do Right Now to Be Human-Centered 2560 1707 Lis Hubert

Featured Resource Human-Centered principles and the HCD framework are powerful assets for any business. Not only can businesses utilize these resources to ensure their products and services meet customer needs,…

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