CX by Design

Our latest thinking on how you can create meaningful customer connections.
  • Diana Sonis

CX metrics part 4: Usability metrics and the user experience
CX metrics part 4: Usability metrics and the user experience 2560 1440 Diana Sonis

Learn how to choose usability metrics that provide information on the user experience – and the customer experience. This article, the fourth in our CX metrics series, demonstrates the link…

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  • Diana Sonis

Conversion Rate Optimization (CRO): 5 Ways To Get Started
Conversion Rate Optimization (CRO): 5 Ways To Get Started 1248 701 Diana Sonis

Conversion Rate Optimization (CRO) is a systematic process aimed at increasing the percentage of website visitors who complete a desired action, such as signing up for a trial, subscribing to…

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