CX by Design

Our latest thinking on how you can create meaningful customer connections.

CX 101: Customer Experience Research and Validation

CX 101: Customer Experience Research and Validation 2560 1440 Lis Hubert

Now that we’ve explained the differences between CX, UX, and HCD, let’s look at one of the most important parts of the CX process: research and validation. As practitioners of…

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Are you getting the most out of your customer journey maps?

Are you getting the most out of your customer journey maps? 2560 1422 Lis Hubert

Our free downloadable customer journey guide can help! Let’s be honest – it’s not easy to create effective customer journey maps. You have to … Identify the correct part of…

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The CX by Design Process: Days 1–10: Defining the Problem

The CX by Design Process: Days 1–10: Defining the Problem 2000 600 Lis Hubert

We’ve talked about why clients call us in and what our process entails. At this point, we’ve had a preliminary consultation with our new client. Now we’re having our first…

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