CX by Design

Empowering you to create meaningful customer connections

Transform your company DNA with CX by Design

Even the best companies can lose touch with their customers. A business can veer off-track. Or, it may be time for purposeful, innovation-driven change.

Either way, you’re ready to take action. We’re here to help.

At CX by Design, we use a people-centric, data-driven, and iterative approach to help you design the products, services, and systems you need to exceed external and internal customer expectations.

What we offer

We help you understand your customers, define & design a more people-centric product, service or organization, and empower your team with Human-Centered Design. Explore our services.

French bulldog with red beret and stripped sweater. CX by Design

How we're different

We make sure the people-centric changes you’ve envisioned take root and grow in the long-term. Consultants come and go. We stay. Here’s how we’re different.

Let’s talk

Work will be more fun if there’s a mutual fit. Let’s get to know each other. Set up a free 30min call today to see how we can help you become more customer-centric.

What others say about us

CX by Design possesses phenomenal facilitators with enthusiasm for designing products and services around existing human needs. They’re holistic thinkers who will help you search for opportunities to innovate – whether it be internal processes or external products/services – within your company.

Elodie Camaret - US Consumer Innovation Director - R&D, Essilor USA

A keen sense of the customer experience. Each engagement approach is a strategic, insightful blend of science and art.

Holly Hill - VP Client Partner, Investis

An analytical and thoughtful approach to every project, with a keen ability to translate a complex subject into something tangible and understandable.

Jennifer Wallace Grady - EVP, Director of Client Services, CO-OP Brand Partners

Exceptional strategic recommendations that push products toward creative innovation.

Diana Doroftei - ITS Training Manager, Oliver Wyman

Creativity, leadership, professionalism, and strategic thinking with the ability to deeply extract business goals and strategies and turn those into an optimal, human-centered experience.

Ashley Moje - VP of Operations + Partner, Iteration Group

Creative and thoughtful approach to solving problems, combined with deep knowledge of human-centered tools & techniques played an instrumental role in driving the project.

Kintu Bhandari - Experience Designer, EchoUser

A keen understanding of human-centered design tools, techniques, and best practices.

Jenn Coonce - Creative Director & Information Architecture, Weight Watchers

Not only did we start designing a better product, but I felt more confident about our decisions because they were backed by real work – not just our gut.

Nate Westheimer - EVP Product & Technology, AnyClip

A wealth of experience in product strategy & design with willingness to adapt during ever-changing/evolving environments for an end result that’s mutually beneficial for all.

Scott Baldwin - Director of Information Architecture, Critical Mass for AT&T

Expert facilitation between various groups. Successful with both strategic concepts and detailed oriented execution.

Amy McNamara - Senior Information Architect, USAA

Steering product design & implementation by elegantly aligning business strategy with customer needs.

Ryan Summe - Founder & CEO, Waypoint App

A perfect fit for achieving our goals efficiently and effectively, with an ability to find the crux of the issue no matter how convoluted, and synthesize multiple issues into clear solutions.

Jonee Austin - SVP Strategic Implementation, Daggerwing Health

Expert knowledge, expertise and openness gave me confidence in a very challenging project, and established trust and quality at the very start.

Kevin Norris - Partner, Spark Digital

I’m 100% confident that I’ll get quality product and human-centered output.

Jonathan Horowitz - Product Lead, Theorem

Excellent facilitation and research skills to focus a team on building the most valuable version of a product that serves human needs.

Alicia Tyree - Partner & Product Development Manager, Arabella

We hired CX by Design to ensure an exceptional customer experience for our e-commerce store. Diana and Lis used their extensive Customer Experience toolbox to create an action-based, customer-focused plan that we could implement easily and quickly. They were incredible to work with, both professional and knowledgeable.

Madisson Cartwright - Growth Manager, The Office of Angela Scott

We’ve relied on CX by Design to coach our marketing team in creating differentiated loan experiences for our clients in the military community. As seasoned customer experience and human-centered design experts, Diana and Lis have shown an ability to help with even the most difficult customer engagement challenges.

Rich Warner - Director of Marketing, Veterans First Mortgage

Lis and Diana are experts who are passionate about sharing human-centered, empathetic thinking with teams to improve their processes and outputs.

Janice Le - Chief Market and Product Officer, Helpshift

Our Clients Are Fearless, Innovative, and Passionate About Making a Difference.

Work with us

Research & Validation

Design Collaboration

Product Definition

Organizational Design

IA, UX, & Service Design

Advisory & Training

Learn More

Industries we serve

Financial Services

Retail & E-Commerce

Insurance

Information Technology

Manufacturing

Consumer Goods & Services

Better together

At CX by Design, we’re customer experience design experts with a wicked coffee habit. We offer multiple options to get your business thinking about and solving product, service, and organizational problems differently.

Get in touch. We’d love to hear from you.

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