The Customer Journey: What It Is, Why It Matters, and How to Map It

Understanding your customer journey is essential to connecting with your audience – and building a strong relationship with them. In this 80-minute webinar, you’ll learn:

• What the customer journey is.
• Why you need to map multiple customer journeys.
• How to build your own customer journey maps.

You’ll also get expert tips on how to avoid common pitfalls during the customer journey mapping process.

Presented by Lis Hubert at Hudson Valley Can Code on November 2, 2023.

For more on customer journey maps, check out these articles:

• The customer journey: What it is and why it matters
• Customer journey map: What it is and how to make one 
• Understanding and mapping the retail customer journey
• How do we train our teams to think with a customer-centric mindset?
• How do we understand our customers?