edit Lis Hubert
event 09/04/2020
pace 4 mins
In this Post Session Q & A for Designing Complex Website Navigation, expert information architects Lis Hubert and Diana Sonis answer participant questions and dive into a deeper discussion of designing complex navigation by focusing on customer intentions.
Watch the separate presentation video first for this to gain context.
Recorded at Firecat First Friday, September 4, 2020.
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What a real AI strategy looks like for a company your size
QuestionWhat it determinesCommon mistakeWhere are you today?Foundation for all other...
edit Lis Hubert
event 08/13/2026
pace 5 mins
The tool went live. Your employees don’t trust it. Your customers already know.
Adoption approachOutcomeTech-focused rollout (tool first, people second)1.6x more likely to...
edit Diana Sonis
event 08/06/2026
pace 5 mins
The strategy was fine. The handoff killed it.
PhaseWho typically owns itWhat gets lostStrategyLeadership / external consultantsDecision rationale,...
edit Lis Hubert
event 07/29/2026
pace 5 mins
If something's been sitting unresolved longer than it should, that's usually where we start.
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