CX by Design Co-Founders Diana Sonis and Lis Hubert

How Do We Help You?

We get it. Being in business can be a tough business.

Some challenges need a fresh approach.

  • Do you feel like you’re drifting from your company’s core vision?
  • Are you looking for better ways to connect with your customers?
  • Or, maybe you’re making decisions based on old assumptions when your gut says to shake it up.

The people-first HCD process is designed to solve these challenges.

Using HCD, CX by Design helps fearless, motivated small to medium-sized companies to make thoughtful change.

That’s easy for us to say, right? Let’s break it down.

  • We show you and your team the nuts and bolts of the HCD method. You’ll learn by doing.
  • We teach you how to use the HCD process in your organization. For example, adopt the HCD process to eliminate customer complaints and costly customer “rescues.”
  • We help you instill a people-first mentality into your core processes and mindsets. Embed HCD in your organization and ensure your business creates an outstanding customer experience, higher customer satisfaction, and increased referrals.

Sound good?

Let’s work together to revolutionize your business. You bring the people, context, and insight. We bring 20+ years of expert HCD knowledge. Together we’ll investigate, define, and solve your biggest business challenges.

What others say about us

What Happens When We Work Together?

First, we focus on you. That’s right, we want to hear it all.

  • What keeps you up at night, and how can we help?
  • What are your challenges, and where do you want to go?
  • How can we best work together?

Next, we bring a tailored-to-you HCD process to your organization.

We don’t tell you how to run your business. That’s your job.

We do bring you and your team human-centered techniques to

  • Solve problems,
  • Ignite business ideas, and
  • Re-energize growth.

When you adopt the HCD method in your organization, you put people first.

You’re empowered to face new challenges. Your team has new skills. Your business is growing and making money. Win/Win.

When you work with CX by Design, you connect with your customers. You empower your employees. Your business thrives.

Typical Client Engagements

Here are a few typical client engagements. Of course, your business is unique, but you get the idea.

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HCD Partnership

You’re an HCD champion who knows that your business needs to get and stay connected to customers and employees. Or, you’re new to HCD concepts, but you have a gut feeling—you get this stuff. As partners, we work with you to apply the HCD method throughout your business. You’ll reshape your business and build an in-house HCD-focused team to support you in the future. You’ll be empowered to replicate the HCD method whenever you face new challenges.

HCD Training Sprints

Does your business already have an Experience Design Team or Innovation Lab? Maybe these in-house HCD champions have valuable knowledge thanks to independent research or online classes on Design Thinking or Human-Centered Design. Then you’re ahead of the game. We’ll work with you to provide expert coaching through sprints, to facilitate modular sessions, and to solidify key HCD concepts.

HCD Conversations

Do you (or your team) need answers to forge ahead on your HCD journey? Well trust us, the internet won’t do. Our team resolves your tough HCD questions in regularly scheduled Q & A sessions. It’s like when you call your best friend for advice, nobody knows you better.

At CX by Design, we may not save the world, but we put people first, one business at a time.

Why Work With Us?

Let’s keep it real. We know we’re not the only consultants in town. We also know we’re different.

Out there in life, there are no guarantees, no matter what anyone tells you. But, when you work with us, we can guarantee a thing or two.


CX by Design embodies the concept of “human-centered.”

We are truly people-centric. As individuals and as a company, we live and breathe our credo while helping your business do the same.


We take a relatable approach to this stuff.

We can’t help it if we love to translate complex theories and processes into approachable, realistic, and applicable terms. We also read Shakespeare in our spare time.


We work in reality, not fantasy.

When applying the HCD method to real problems, we believe flexibility is vital. How does the HCD method apply to you? Not, how do we follow a rigid framework?


We’re a distributed team.

We’re remote and flexible, which makes us local. We come to you (and stay) when you need us. Otherwise, technology does the trick.


We’re people-people.

For over 20 years, we’ve been bridging the gap between people and businesses. This work is our joy.


We’ve been in the real world.

We come with an outside perspective and decades of experience in applying the HCD method to real-world situations.


We expect something from you, too.

Our clients are courageous, innovative, and passionate about making a difference. And we are selective about our clients. Honesty and open-mindedness define our business and our client engagements. If you need to hear “yes” when the answer is “no,” we may need to see other people.

The HCD method may seem straightforward, but once you jump into it, you’ll find yourself asking questions. We’re here to help.

Check out What The Heck is HCD as a starting point. We also put together a short guide to Getting Started With HCD in your organization, which you can download below.

Cover page of CX By Design 5Ds PDF

Better Together

At CX by Design, we’re uncompromising Human-Centered Design experts with a wicked coffee habit. We offer multiple options to get your business thinking about and solving problems differently.

If you’re wondering whether HCD is right for you, but you’re not sure. Get in touch. We’d love to hear from you.

Want to learn more about HCD? We recommend reading what the heck is HCD as a terrific first step.

Get in touch

Let's Work Together