Management

Redefine “Customer” to Build a Great Business

Redefine “Customer” to Build a Great Business 2560 1707 Lis Hubert

If you build great customer relationships, you’ll build a great business. This advice is even more important in a post-COVID-19 business world. Why? Because businesses who are human-centered and choose…

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Business Opportunities in COVID-19

Business Opportunities in COVID-19 2560 1980 Diana Sonis

COVID-19 is not the problem you’re dealing with. Well, for businesses and gig workers who rely on in-person customer traffic, it is the problem. But, for a lot of businesses,…

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Selling Design Thinking To Management: Metrics for your pitch.

Selling Design Thinking To Management: Metrics for your pitch. 5472 3648 Diana Sonis

In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of…

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Selling Design Thinking to Management: What worked for us

Selling Design Thinking to Management: What worked for us 5472 3648 Diana Sonis

Getting executives on board with design thinking can be an exercise in patience. Think of it as teaching a class. How would you explain to a classroom full of five…

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Selling Design Thinking to Management: Where to start.

Selling Design Thinking to Management: Where to start. 5472 3648 Diana Sonis

“Design Thinking’ what? I can’t draw.” If you’ve ever tried explaining design thinking to executives, you’ve probably heard some version of this. Drawing abilities aside, in some ways “design thinking”…

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