Getting Started

Establishing the Customer Experience: What Does it Mean For Your Business?

Establishing the Customer Experience: What Does it Mean For Your Business? 2560 1706 Lis Hubert

This is Part 3 in the Establishing the Customer Experience series. Part 1 discusses a holistic way to define Customer Experience. Part 2 touches on the elements that make up…

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Establishing the Customer Experience: What Does an Experience Entail?

Establishing the Customer Experience: What Does an Experience Entail? 2400 1350 Lis Hubert

This is Part 2 in the Establishing the Customer Experience series. Part 1 discusses a holistic way to define Customer Experience, and Part 3 touches on what Establishing the Customer…

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Establishing the Customer Experience: A Holistic Definition

Establishing the Customer Experience: A Holistic Definition 2560 1707 Lis Hubert

This is Part 1 in the Establishing the Customer Experience series. Part 2 discusses the elements that make up an experience, and Part 3 touches on what Establishing the Customer…

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Identify Growth Opportunities Using Human-Centered Design

Identify Growth Opportunities Using Human-Centered Design 2560 1440 Diana Sonis

Human-Centered Design (HCD) is about understanding and meeting human needs in business, but how do you identify growth opportunities using Human-Centered Design?  As a business, you have customers (or at…

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The Most Overlooked Steps of Empathy

The Most Overlooked Steps of Empathy 2560 1707 Lis Hubert

What are the most overlooked steps of empathy? Let’s start with a story. Imagine this. A marketing leader and 4 other team members are in a meeting discussing what they…

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Key Customer Experience Statistics for 2020

Key Customer Experience Statistics for 2020 2560 1440 Diana Sonis

As Human-Centered Design (a.k.a. HCD) practitioners, we spend a lot of time discussing how and why this approach makes sense as a business strategy for our clients. To make these…

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What You Can Do Right Now to Be Human-Centered

What You Can Do Right Now to Be Human-Centered 2560 1707 Lis Hubert

Featured Resource Human-Centered principles and the HCD framework are powerful assets for any business. Not only can businesses utilize these resources to ensure their products and services meet customer needs,…

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How Long Does It Take to Get Started with a Design Thinking Partner

How Long Does It Take to Get Started with a Design Thinking Partner 2678 1785 Lis Hubert

You’ve done your research, and you know the best way to generate and test ideas for innovation is to take the human-centric approach Design Thinking brings. You’re ready to find…

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Choosing a Great Design Thinking Partner

Choosing a Great Design Thinking Partner 999 669 Diana Sonis

So you’re looking for someone to guide you and your team through the Design Thinking process. There are thousands of consultants out there, offering various takes on the process and…

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